The Zero-Fuckery Quick-Create Guide To Kick-Ass Characters (And All The Crazy Plot Stuff That Surrounds ‘Em)

When writers are tasked with creating characters, we are told to try these character exercises that entreat us to answer rather mad questions about them: hair color, eye color, toe length, nipple hue, former job, phone number of former job supervisor, what she had for lunch, if she were a piece of Ikea furniture what piece would she be (“Billy bookcase! NO WAIT, A SKJARNNGFLONG LINGONBERRY-FLAVORED COCKTAIL TRAY”). And so on and so forth.

Most of these are, of course, abject badger-shite.

They get you as close to creating a strong, well-realized and interesting character as jumping off your roof with a blankie on your back gets you to flying.

And yet, I am frequently emailed (or in the old English, ymailt) about how one creates good characters on the fly. The short answer to that is, mostly, you don’t. Characters are not a fast soup — they’re a long-bubbling broth developing flavors the longer you think about them and, more importantly, the more you write about them. (Which one assumes is the point of the inane questions asked by many character exercises, which would be a noble effort if those questions were not so frequently concerned with details and decisions that will never have anything to do with your character, your story, or your world.)

Just the same, I decided to slap on the ol’ thinking-cap (seriously, it’s really old and gross and I think a guy died in this hat) to come up a quick springboard that should get your head around a character quickly, efficiently and creatively. Note that this isn’t a system I generally use as yet — it’s me noodling on things. Just putting it out there for you all to fold, spindle, and mutilate. Especially what with NaNoWriMo right around the bend, right? Right.

Let’s do this.

The Character Logline:

Right up front, I want you to identify who the character is. And you’re going to do it in a very brief way, the same way you would conjure a logline (or “elevator pitch”) for your story at hand. You will identify this character in the same space allowed for a single tweet — so, 140 characters.

If you need help, try writing a few character loglines for pre-existing characters from other storyworlds — “Dexter Morgan is a serial killer with a code of honor hiding in plain sight among the officers of the Miami Police Department.” Or “Boba Fett is an inept bounty hunter in Mandalorian battle armor who sucks a lot at his job and gets eaten by a giant dusty desert sphincter.” Whatever. (Want practice? describe a few well-known characters in the comments.)


Right up front, the character has a problem. A character’s problem is why the character exists in this storyworld, and this problem helps generate plot (plot, after all, is Soylent Green — it is made of people). Identify the problem. Shorter is again better (and note that you may have inadvertently identified the problem in the logline above, which is not only fine, but awesome).

Problems could be anything that defines the character’s journey: “Hunted by an unkillable star beast;” “Can’t get it up in bed;” “Trapped in an alternate dimension and unable to get home;” “Pursued by chimpanzee crime syndicate;” “Lost child in divorce;” “Life’s worth stolen by dirigible-dwelling pirate-folk;” “Can’t find gluten-free muffins in this goddamn city.”

If you take John McClane from Die Hard, his problem isn’t really the terrorists — not as a character problem. The terrorists are a plot problem, but we’ll get to that in a second. John’s actual problem is his separation from his wife. That’s his issue. That’s what drives him.

Buffy Summers is a character who wants to be a normal teen, but isn’t.

The problem is why we’re here. It’s why we’re watching this character, right now.


The character will also have a proposed solution to that problem. I’m not talking about You The Storyteller solving the problem. I’m talking about what the character thinks is or should be the solution. A solution that, in fact, the character will pursue at the start of the story.

The character who is hunted by he unkillable star beast, well, she may decide that she has to escape to the fringes of the universe where her soul can be remade in the Nebula Forge, which she believes is the only way to throw off the scent.

The character who can’t find gluten-free muffins is going to try to bake her own. (THE FOOL!)

John McClane’s solution to his separation is to fly all the way out to LA from NY and reconnect with his wife at her office Christmas party.

If we are to assume that Dexter Morgan’s problem is: “Dexter is a secret serial killer,” his solution is to “hide in plain sight in Miami Metro PD.” (One might suggest that it his solution is to “cleave to a code of honor that forces him to kill only criminals,” but I think that’s something else — and I’ll get there in a minute, I promise, cool your testes-and-or-teats, Doctor Impatience.)

The Conflict Between:

In between a character’s problem and solution is a wonderful tract of jagged, dangerous landscape called HOLY SHIT, CONFLICT.

Or, if you’d prefer, it’s less a landscape and more a GIANT SPIKY WALL. Or a gauntless of FISTS AND KNIVES AND BLUDGEONING STICKS. Or whatever image gets you to grasp the perilous potential between points A (problem) and Z (solution).

It’s possible that this space is practically auto-generated, that the conflict writes itself as a product of the problem -> solution dichotomy. With Dexter, his problem is being a serial killer, and his solution is to embed himself in Miami PD. That conjures an immediate and easy-to-imagine conflict. Serial killer? Working for the police? Easy to see the conflict there. (I haven’t seen the last two seasons, but my understanding is they failed to capitalize on this great conflict.)

John McClane’s problem and solution auto-generate conflicts that don’t really fit in the context of an action movie. And so the writers created a kick-ass external conflict — in this case, THE INEPTITUDE OF THE LOCAL POLICE AND FBI. Oh, and also, some dude named Hans Gruber?

But even external conflicts are key to the character — the conflict born in the gulf between McClane’s problem and his solution is still one that demands the best efforts of his cop nature. The writers didn’t give him a love triangle, or a cantankerous mother-in-law, or a stuck pickle jar. He’s a bad-ass dude with a gun and a badge and no shoes and so they gave him a gaggle of terrorists. (More on his unfixable undeterred cop nature in a few.)

Ultimately, try to mine the rich, loamy, ruby-laden earth between what the character wants and what the character cannot have.


A limitation is generally internal — meaning, it’s something within the character that exists as part of their nature. This limitation hobbles them in some way, altering their problem/solution dichotomy (which we could ostensibly call “the mission”).

Remember how I was talking about Dexter’s “code of honor?” I consider this a limitation to his character — we the audience would perceive that as a strength but to Dexter, it’s also a limitation. It puts a limit on his role as a serial killer and thus creates not only a deeper character, but also offers new plot angles and opportunities for tension.

Limitations are traits of the character’s that get in her way — they might be flaws or frailties but they can just as easily be positive traits that make trouble for the character and the plot. You might say that Buffy’s limitations were her age, her immaturity, and her emotional entanglements with problematic boyfriends (seriously, Buffy, what’s with the choice in dudes?).


Complications tend to be external — they are entanglements outside the character that complicate their lives. These can be more character-based or more plot-based depending on which aspect of the story you’re working. John McClane’s job is a character complication — he’s married more to the job than he is to his wife, which is what leads to the problem, which demands a solution, which opens the door for conflict. And the conflict is further complicated by his intensely cop-flavored demeanor, because he just can’t let this thing go. He throws himself into danger again and again not just because his wife is in the building, but because this is who he is. Shoeless and largely alone, all he is is pure, unmitigated yippie-kay-ay cowboy copper.

(And of course the rub is, a character’s limitations and complications are also the things that may help them succeed in their mission even while still causing them grave disorder.)

Greatest Fear:

Short but sweet: what does the character fear most? Death. Love. Disease. Losing one’s best friend. Bees. Toddlers. Chimpanzees with clown makeup. Lady Gaga. Whatever. It’s useful to identify the character’s fear — meaning, the thing they most don’t want to encounter or see happen — because you’re the storyteller, and you’re cruel, and now you have this Awful Thing in your pocket. And whenever you want, you can bring the Awful Thing out of its demon-box and harangue the character with it to see which way she jumps.


Description for characters is overrated — again, a lot of these character exercises seem hell-bent to have you figure out their eyebrow color and genital measurements and other useless metrics. That said, I do think a little description is good, and here’s what you’re going to do:

Write a description. Keep it to 100 words. Less if you can manage (once again consider the 140-character limitation). Do not hit all the bases. Do not try to stat them up like a fucking baseball player. Listen, when you look at someone, you take away a visual thumbprint of that person — it’s pushed hard into the clay of your memory. You don’t remember every little detail or aspect. Rather, you remember them as, that gangly Lurch motherfucker with the flat-top hair-do and the lips like grave-worms, or, that woman shaped like a butternut squash with the frock that smelled like cigarettes and old terriers. 

A short, sharp shock of character description. And a tip on description: writers are best describing things that break the status quo, that violate our expectations. In other words, find the things that make the character visually unique, interesting, odd, curious — different. Cleave to those.

The Test Drive:

The character’s voice and behavior is still a bit alien to you at this point — conjuring all these details and entanglements still doesn’t let you zip into their skin and grab their vocal chords like a flight stick in order to pilot them around (suddenly I’m getting a really weird narrative Pacific Rim metaphor and I must like it a lot because I think I have a boner — what shut up it’s a metaphorical boner jeez you people you’re so Puritanical with your “ew he’s talking about boners again”). So, my advice is:

Take ’em for a test drive. Said it before, will say it again: write a thousand-word piece of flash fiction with Your Brand New Shiny Character in the starring role. Drive him around. Ding him up. Challenge him! Force him to talk to other characters: an obstinate cab driver, a belligerent cop, a drunken orangutan. Give him a new problem or one related to the character explicitly.

Let ’em speak. Let ’em act. See what they do when you get behind the wheel.

Inhabit the character.

And you may come away with new material you want to use in a longer work.

Rewrite The Logline:

All that’s said and done?

Rewrite the original logline.

Sharpen it like a fucking stake you’re gonna stick into a vampire’s chesty bits.

The reason you’re rewriting is:

a) Because your idea of the character may have changed a little or a lot through this whole process so, best to revisit and revamp accordingly.


b) Because you better get used to revision and tweaking things — plots, characters, sentences — to hone them into molecule-splitting story-razors.

And That’s That

That’s it. A quick path through character creation in what hopefully distills that character down to his or her bare quintessence. More importantly, it’s a process that in a perfect world gets you into their headspace and the plotspace that surrounds them, thus allowing you to drop-kick them right into the story without any hitches or hiccups. Thoughts, comments, questions, complaints, prayer requests, death threats, proposals of marriage —

Drop ’em in the comments.


  • Just yesterday I realized that I needed to get a tighter grip on characters in a couple of stories (which I’m working on for my own amusement mostly), and quickly had unmanageable 1000+ word ‘summaries’ of them.

    Then today–this.

    Talk about an object lesson in the right way and the wrong way! Thank you so very much for this.

  • There goes my plans for skipping Nano this year. Fifteen minutes and this little beauty and I’m ready to roll. Thanks, Mr Chuck…. although the wife may not be as grateful as I am.

  • A while back I started on one of those awful character questionnaires, and I realized halfway through that my character would flatly refuse to answer any of the most personal questions. Probably even flip the table on the interviewer. Viva Chuck!

  • Oh dear. I really rather wish I’d stumbled across this post a few days before NaNo started, rather than 2.5 hours before! Great post, though.

  • Admittedly I do tend to care about the nipple hue of certain characters… but largely I confine that curiosity to characters on film and TV *nods sagely*

  • I think of my characters this way – As living breathing people that have all the feelings, nuances, behaviors, flaws etc. as I do. So with that said: I treat them like I would anyone I have just met at a party or anywhere else I might encounter people. So what does that mean?

    Look at it this way: When you meet someone for the first time, you know nothing about them, other than what your friends or other folks you might know would have told you about already. You don’t have that luxury however in writing your character right off, so you have to learn about them, and that is done by spending time with them. People rarely reveal everything there is to know about themselves to others right off the bat in the real world, and that holds true for the characters in your book. They reveal themselves page by page, and often times you won’t know them entirely until you’re halfway or more through your novel. This is when the character starts talking to you (the author) and says: you know what: I would never do what you have in mind for me! Yikes! What to do then? Ignore the hero or heroine that is screaming in your ear to stop and re-think your scene, chapter or worse yet, the entire novel or do you go back and have to reorganize your book so that it reads true to your hero or heroine? I call this hi-jacking the plot.

    There are a couple of ways that I go about it. Once I have an idea for a story, I also probably have a general idea about the Hero or Heroine and a couple of scene scenarios swirling around in my head. So what I do is sit down with a blank journal and write my characters inner thoughts about what is happening during this scene. And I continue this process for some time as other scenes come to mind before I ever start writing the novel. This allows for a number of good things to happen; 1) I find out pretty quickly what may or may not work; 2) it becomes the framework for writing my initial synopsis; 3) the inner thoughts written in my character journal can be used in the actual writing of the scene; 4) the ultimate goals and motivations, and the internal and external obstacles that they have to overcome, which drives the story.

  • So, I did a Dr. Patience and read the article. Well-written & informative as usual, thanks for posting! I especially liked the John McClane references. This reminds of something I heard in an Elmore Leonard interview: the name! IIRC, he said something along the lines, “I noticed this character did nothing but stand around quiet-like. I gave him a different name, and I couldn’t shut him up!”


  • Tony Stark is a millionare philantropist who uses an advanced robotics suit that he built to endulge his vigilante streak.

    Chuck Wendig is a writer with a (probably) high-volume baby and lots of books to his name who enjoys creative cussing and helping others.

    Seems simple enough. 🙂

  • Dearest Chuck –
    My life has been deeply enriched since finding you and your wise-ass, insightful rants. I would offer to have your child, but you already have one. I will feed him and sing him to sleep instead!

    I am 40,000 words into my first novel. You keep me grounded, when I’m not laughing. I love you. I really do.

    Glad you made it back from the hinterlands, otherwise known as Aussie-land, safely.

  • Hi Chuck! I’ve just returned from a weekend writer’s retreat where I took along this article from you. There were 14 of us present and as we worked through the steps to creating our very own ‘kick-ass characters’ there were many exclamations of awe and delight. It worked. It really did and I predict you will now have a few more followers from ‘downunder in NZ! Thank you for your ‘noodling’! It is greatly appreciated.
    regards, Jen Yates

  • When I started writing I was given this exercise re description:

    Go to your local cafe/coffeeshop/whatever. Have your notebook handy. Look at the patrons. Describe them using only three points of interest. What is it that makes you look at them? Doubtful it’s the colour of their hair or eye (though it’s helpful to put that in early if it’ll get mentioned later so I don’t think they are blonde when actually their hair is dyed in blue and purple stripes..which is a character tic and might well be worth mentioning) I like a bit of a picture of who someone is, but a laundry list of hair colour/eye colour tells me little about WHO they are. And description should tell us something about the character as well as telling us what they look like. All words should do more than one thing.

    So pick three things. What are the three things you can describe that will show what this person is about? That *shows*who they are to an extent. Do they wear a Christmas jumper in July? Maybe they are covered in cat hair, or all their clothes are three sizes too big, like they just lost a load of weight. Is their hair sprayed so not even a hurricane could shift it? Or does it look like it saw a comb last Easter? What is it about this person that makes you think they are X, or Y? Is that borne out? Or will you tip it on its head?

    Oh look, an essay. Oops.

  • And it was such an essay I figured I should leave the whole character internal/external perhaps for another time, except to say: A good character has both. Everyone has things they are conflicted about internally. Find your character’s internal, and then use it. Twist their damn nipple about it via the external.

  • Can someone try to explain the difference between the Conflict, the limitation and the Complication. Isn’t McClane’s cop nature also a limitation. Like Buffys bad choices are a limit ion for her that will always lead to trouble?

  • Let’s try a different example Titanic the Character of rose. Would the mothers objection of her love to Jack be complication or the conflict? and The Sinking of the ship. my intuition tells me the mother is the conflict. and The ship is the complication

  • My new favourite saying, abject badger – shite! 🙂 I have so much of a laugh with the way your write Chuck, I have to go back and read it a second time to actually pay attention and learn something.

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