Apple-Obsessed Author Fella

Batter Up: Time To Practice Those Pitches

The elevator pitch.

The logline.

The query letter.

The back-of-the-book marketing copy.

One of the skills of the author, regardless of publishing format, is pitching your book in a way that is both concise and exciting to people who might be editors, agents, booksellers or readers.

So, it’s time to practice those skills here and now, in Ye Olde Comments Section.

You’ve got a WIP (work-in-progress), yeah? Then I want you to go to the comments section and give us the shortest possible pitch you can give for the book while still maintaining maximum engagement. You want to hook us with this pitch — not necessarily reel us in. Meaning, the pitch isn’t used to describe the entire novel. Just the most exciting part — the promise of the premise. A glimpse into the protagonist, the conflict, the stakes. Why do we care? Why would that pitch make us salivate? What is it really about and why will that grab us?

It’s a tricky skill.

As I say with a query letter, it’s like taking a 500 lb. pig and putting it into a 5 lb. bucket. Except with a logline, it’s more like shoving a 500 lb. pig in a fanny pack. Epic rendering necessary.

Keep your pitch between one and three sentences.

That’s the only restriction right now.

The other thing, though, is that once you post it?

Expect people to comment upon it. The goal here is to refine your pitches, not put them up for museum display. And if you post a pitch, please make a comment on someone else’s pitch, too.

Now, step up to the pitcher’s mound and let fly.