Apple-Obsessed Author Fella

How Not To Ask For Blurbs

Asking for blurbs is, for me anyway, a very uncomfortable thing. You’re often asking peers or even your own authorial heroes to carve out precious time to write you what amounts to marketing copy. I have to blacken my Shame Sensors with the heel of a heavy boot just to get up the gumption to ask another author for a blurb. (Further, I’ll be asking for blurbs very very soon on my YA book, which is already making me itchy because I always feel like such an ass.)

I am now in the weird position of having authors ask me for blurbs.

This is totally fine and further, a totally awesome problem to have.

I have blurbed books gleefully and will continue to do so because YAY BOOKS.

Just the same, here are a few tips. Ready? Here we go.

When you email someone, be polite.

Use words like, “please,” and “thank you.”

Do not write an email that sounds like it assumes the blurb is forthcoming.

Or, worse, like they owe it to you.

That’s not to say you have to slather up the potential blurber’s nether-anatomy.

Just be polite.

Understand it is a favor of time and effort and act accordingly.

Do not be a human spam-bot. Be a fountain, not a drain.

Mass mails are not a good way to ask. Neither are public social media channels.

Finally, when the potential blurber gets back to you and says, I can’t or won’t do that, sorry, good luck, your response shouldn’t be a two-word:

“Why not?”

Because when you ask that, you’re going to get a less-than-pleasant response.

I don’t mean to put anyone off of asking me or asking any author.

But a modicum of politeness and grace goes a long, long way in this industry.


*runs off to psyche self up to send out mails that ask for blurbs aaaauuugh*