Chuck Wendig: Terribleminds

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No Happy Endings: Choose Your Doom (Zombie Apocalypse!) Review

Books are not usually much fun to read.

“Bullsnot,” you proclaim. “Books are totally fun. You’re an asshole.”

Shh, no, you’re not understanding this literally — stories are fun, yes, but once you leave childhood the physical act of reading a book (whether it’s an ancient hardbound tome like they used to make way back in the 21st century or on one of them fancy Kindlemachines) becomes a fairly rote endeavor. Pick it up. Read left to right, top to bottom, get to the end, have a snack, go to bed.

I am here to report that the fun has once more been returned to the act of reading a book.

Remember CHOOSE YOUR OWN ADVENTURE books? Of course you do. Unless you’re some kind of moon dweller, you probably had at least one. Or, if you were me, you had damn near all of them. Those books offered branching stories — “Want to kick down the door? Turn to pg 72. Feel like pouring the witches’ brew into the sewer grate? Turn to page 89.” Then you’d make your choice, turn to a page, and you’d be eaten by rats or stuck in quicksand or turned into a flying monkey.

It was easy to die in those books. Every turn, a new inventive death. Only a few ways out “alive.”

Well, those books are back.

Um. Sort of.

CHOOSE YOUR DOOM: ZOMBIE APOCALYPSE — penned by fellow penmonkeys DeAnna Knippling and Dante Savelli — is just like those early iterations except for the fact that the book has no happy endings. It has awesome endings. But none of them are particularly happy. The book even advertises this on the cover.

Each page, in addition to generally offering you a choice, also offers a sketch of the action on that page. The PDF version allows you to click links to get to the next choice, which feels keenly interactive.

Gist of the book is this: you’re a guy at a bar when the zombie apocalypse hits town. After a few pages of basic exposition, you’re thrown into a series of choices. What to do when the bartender Marty starts to turn into a zombie? What to do when survivors come to the door, when zombies come crashing through the window, when you see an ambulance outside full of medical supplies (and also an orgy of zombies)?

You will navigate the town and find your friends Bob and Bennie, your girlfriend Addie, and your father. You might visit the zoo. You might find yourself at Cheyenne Mountain. You might even become a zombie.

It’s a fun story, cleverly written, with doses of humor throughout. If I had any complaints, they’d be minor — it’d be nice to have some of the side characters get a little more “character juice” and become more fully realized (before you perhaps dispatch them or they dispatch you), and also, some of the sketches, while fun, didn’t always match up with the action as it was described.

Even still, it comes together as a quick, engaging, humorous read.

Chiggity-check it.

Doompress-dot-com.

Once More Into The Breach: Further Response To The Self-Publishing Hoo-Ha

Midland

Some quick reading material, should you feel like following the bouncing ball and singing along:

My original post (“Why Your Self-Published Book May Suck A Bag Of Dicks“). Peruse comments.

The Kindle Boards topic (scroll down a few messages). Thanks to Lee Goldberg for mentioning me there and also at his own site — in fact, Lee has his own post (“Knee-Jerk Defensiveness“) worth looking at.

I was also interviewed yesterday about self-publishing. Spinetingler Magazine has the juice.

And here is a video of a puppy taking a bath in slow motion.

We all caught up?

Good.

I figure instead of hopping around the forums and comment threads and pollinating them with my opinion-dust, I’d just hunker down here and rattle off some further thoughts and responses. The blog post is generating a lot of discussion — some interesting, some curious, some downright mystifying. Seems then that the blog is a good place to hash it out. Plus, I need a blog post for today. The blog, it hungers. It hungers. If I don’t feed it fresh content daily, it gets bitey. I already lost a ring-finger when I missed a day of posting. I shall not sacrifice any more of my digits — with this beast, it’s a total policy of appeasement.

Let’s slap on some hip waders and ease into the swamp.

Your Rabid Badger Hate Will Not Be Televised

An up-front warning: I am Fonzie cool with you disagreeing with me on any point. I am not cool, however, with anybody leaving hateful (and occasionally violent) “fuck you” comments on this blog. Those will be deleted. You can’t bring anything valuable to the table, then I flush you. Whoosh. I will not “die in a fire.” I will not choke on a bag of dicks and die. Your comment will die in a fire as I delete your madman ravings.

I’m sure someone out there is thinking that I shouldn’t delete stuff like that and should respond to it. Well, that is my response: deletion. As the movie says, this is not a Cheerocracy. If you’re a raging froth-mouthed dick-for-brains that brings nothing to the table, then I have zero interest in letting your comments lurk.

I Am Not Whizzing In The Mouth And Eyes Of “Indie Publishing”

Cat-Bird Banner: Irregular Creatures

If you seriously believe I oppose indie DIY self-publishing endeavors, you either a) have poor reading comprehension, b) have possibly been kicked by a mule and as a result are hemorrhaging in your brain or c) are just a jerk who thinks what he wants no matter the evidence to the contrary.

Newsflash: See the banner? I self-published a short story collection, IRREGULAR CREATURES. (For the record, I’m pleased with its sales. It’s doing nicely and I enjoy the experiment.)

Newsflash: I have colleagues who have self-published. They seem to be doing nicely. Their work is also exemplary. Have you seen 8 POUNDS by Chris Holm? Gaze upon its wondrous cover. Then crack it open like a nut and feast on its sweet meats.

Newsflash: I also have colleagues who represent independent film, independent game design, independent music. I do not believe “independent” is a dirty word.

Newsflash: If you continue to claim that I am somehow against all of self-publishing, you are woefully ignorant and willfully misrepresenting my position.

The only thing in the crosshairs of my Crap Cannon are those who self-publish their little dumpster babies.

Which leads me to…

If You Feel Defensive, Then I’m Probably Talking About You

As Lee puts it, there exists a degree of “knee-jerk defensiveness” going on about self-publishing. Now, to be clear, I do not equate disagreement with defensiveness. You’re obviously free to disagree. I am not the arbiter of the self-publishing community. Hell, I agree that I picked an easy target.

But that’s what amuses me. My initial feeling was, “Well, I’ve picked so easy a target that surely it won’t have any supporters. Who could possibly defend self-publishing badly?”

Oops.

You find this with willful teenagers. I remember because I was one of them.

Your mother might say, “Someone broke the toilet when someone flushed someone’s old underpants down the pipes. Do you happen to know who that someone might be?”

And you, as Willful Teenager, stammer and gesticulate and feign persecution. “God. It’s like,  whatever. It’s like, I can’t not get blamed for stuff. God. God!

Except, of course, you were still the one who flushed your underpants down the toilet on a dare made by your friend, Bad Influence Buddy. But that doesn’t stop your loud protestations.

This is like that.

Thou doth protest too much, methinks.

Badges And Sirens: What “Self-Policing” Means

I see some took issue with my notion that the community should self-police. You’re right, to a point. While a cruel little part of my heart would be eminently satisfied if we dragged all the rot-suck self-publishers into the light of scrutiny where they all burst into flames, their ashes caught in whorls on the wind, I do agree that such a thing is probably too mean and ultimately not that helpful.

It was, in part, a joke, but a joke born of some seriousness. Like most of my “bag of dicks” post, actually.

Here’s what I really mean by self-policing: you should stop acting like some entrenched fundamentalist community. Fundamentalists are never useful, never helpful. Stop being rabid cheerleaders for one another when it isn’t deserved. You claim that cream rises to the top? Alternate theory: shit floats. If you think the good stuff will eventually be recognized for its quality, then laud it, sing its praises — but don’t do the same for the sub-par low-quality nonsense. You don’t have to drag them kicking and screaming into the city square where we all pelt them with ice balls. But you also don’t have to pretend that you’re comrades. You don’t have to link arms. Youi don’t have to pretend that bad is actually good.

Don’t be the noisy minority that loudly cheers for any self-published tripe just because it’s self-published. “Indie” is not an adjective for “quality.” Neither, for the record, is “traditional.” The only trick to traditional is, those gatekeepers you love to hate so much are at the very least ensuring that what goes out into the world isn’t the artistic equivalent of a dead seagull duct taped to a brick and heaved through your living room window. Self-publishing may not utilize or even require gatekeepers, but it could damn sure use some taste-makers, some prime-movers, some exemplars.

Be that. Elevate good works, not crap. Be part of the reason why cream rises. Don’t let the shit float.

Do You Hate Books?

You have chosen to self-publish. Good for you. That’s a choice you have made. It may not be a choice others have made. Just as you are not an idiot or an asshole for self-publishing, others are not idiots or assholes for going the other way. Don’t hate the player. Hate the game.

Why all the anger toward traditional publishing? If you’re not choosing that path, then what’s with the pissing and moaning? Did traditional publishing come and spit in your Cheerios? Are you stung because of a rejection? Tough titty. Even the best writers have received tough rejections. Some deserved, some not. Get shut of it. Harden up. Stop casting aspersions at those who have nothing to do with your failure or your success. Learn a lesson and move on.

I mean, how did you come to love reading, exactly? At bedtime did your mother go and download an independent children’s book onto her Kindle to read to you? Was your mother a time traveler?

No. She read you a book. From a bookshelf. Found in a library or a bookstore. And that book was traditionally published by a traditional author and a traditional publishing company.

That system still produces a metric butt-ton of truly excellent reading material. Sure, it also is the system that pooped out a Snooki book. And yes, the Snooki book creates other Snooki books when you splash self-tanner on it, and when the Snooki book drinks vodka-and-Red-Bull after midnight it releases Snooki — like the Krampus! — into the world. But holding up examples of authors you don’t like doesn’t mean the entire traditional system is somehow corrupt or devoid of quality in much the same way that holding up examples of shitty self-publishing was not my way of saying that all indie publishing is bereft of value.

Preaching To The Choir

I’ll cop to the fact that, by and large, I was preaching to the choir. Again, I picked an easy target.

Still. I have a tiny glimmer of hope that someone out there felt the scales fall from their eyes and they were able to realize, “Hey, you know what? Maybe I shouldn’t just foist this unedited story into the world. Maybe it wouldn’t be the best idea if I designed the cover myself in MS Paint. Maybe I should actually take myself and my craft seriously and see that my story has potential but that to achieve that potential actually takes work and thought and effort — and that the best way of me proving myself and proving that self-publishing is viable is not by sloppily belching my undigested meal into the marketplace but rather by exhibiting a little bit of patience and care.”

Further, maybe if you spent less time railing against the establishment and took more time becoming a better writer (and a better publisher), you wouldn’t feel so blindly defensive.

Standards And Best Practices

You want everybody to take self-publishing seriously.

They do not. Not yet.

Self-publishing and its proponents and practitioners will never get the respect it reportedly deserves while the vocal fundamentalist who-gives-a-shit-about-quality community is there championing the half-rotting deer carcass work of Scoots McCoy with the same triumphant horn-blows that they use to tout the works of Konrath or Goldberg (or Insert Your Favorite Self-Published Author Here).

Stop treating the Kindle marketplace or any other distribution system like it’s your own personal White Elephant sale. You want self-publishing to work, it needs to look like a bookstore, not a flea market.

Stop high-fiving shitty authors for being shitty.

Stop assuming that any critique is there to tear you down. Make hay of it. If you cover sucks, get a better cover. If your description reads like ass, write a better description. And for God’s sakes, always improve your craft. You want to be a pro, then act like a pro. Not like a mewling kitten who didn’t get a taste of milk.

Get better. Be better. Prove your way works or be saddled with the stigma.

Good authors and good books are out there no matter how they got published. Why wouldn’t you want to be among them? Why would you want to be the enemy of quality work?

Why would you want your book to suck a bag of dicks?

Been A While Since I Rolled Them Bones

Roll Me

In tonight’s episode of Community, I am reliably informed (by their commercials — and my prophetic dreams) that the gang will be playing a little D&D.

That’s fun. But it makes me a little itchy.

It makes me itchy because I haven’t rolled the bones — meaning, I have not gamed — in quite a long time. Too long. In fact, it’s been at least eight or nine months.

By and large, it’s difficult for adult life to accommodate any kind of regular gaming. This isn’t unusual, mind — I can’t tell you how many dudes in their mid-30s who say, with a faint ember still in their eye (and the clatter of a 20-sider echoing in their brain chamber), “Oh, man! I used to game.”

And I know it’s not going to get a damn sight easier once the Tiny Monkey comes into our life, heaving everything upside-down. Frankly, I’m probably going to have to hide my dice just because they’re a choking hazard.

Kids, man. Kids. They try to eat everything. I almost choked to death on a penny when I was a tot. I can only imagine how many d10s my nascent heir will be able to jam down his windpipe.

On the one hand, I miss it. On the other hand, part of me thinks: man, I’ve got things to do. Like, I want to play video games more often, but when I do, I tend to find myself wanting to do other stuff. Sometimes, I even have these absurd moments where I think, “I’d rather be doing the dishes because the dishes need doing.” Is this adulthood? It feels like a brain parasite. Get me a coat hanger and some anti-fungal paste.

Stat!

Anyway.

This brings me to you, trusty game-heads.

First, I ask you: what are you playing these days? Anything really. I’m mostly asking about pen-and-paper stuff, but hey, unload your game-flavored goodness upon my head. Board games, video games, whatever.

Second, I beseech you: anybody found a way to play without actually sitting across the table from folks? Anybody game over Skype? Is there an iPad solution of which I’m not yet aware? Help a brother out.

Two more tiny things:

I think I might do a free PDF writing up some of my “irregular creatures” as statted-up World of Darkness monsters. Because, hey, why the fuck not? Could be fun. Shits and giggles. You know. For the kids.

Also, why the hell aren’t you watching Community again? Sheesh.

Why Your Self-Published Book May Suck A Bag Of Dicks

This Old Rustbucket

A loser is the guy with a for sale sign on a dirty car just phoning it in.”

— Mark Burnett (seen via a tweet by Mike Monello)

Dear Self-Published Word Badgers,

I’d like to take a little time out to commend you for your intrepid publishing spirit! And by “commend you,” I mean, “slap you about the head and neck with your own bludgeoning shame.”

No, I’m not talking to all of you. A good lot of you are doing as you should. I have in the past week alone been exposed to a wondrous number of self-published goodies, whether by excellent writers seeking an avenue for their unpublished (or presently unpublishable) works or by tried-and-true DIY storytellers who have been honing their own punk-publishing endeavors to an icepick’s point.

I am, however, talking to some of you.

Some of you should be really quite floored by the quality — or, rather, the sucking maw of quality, a veritable black hole of hope and promise that leeches the dreams from the minds of little girls sleeping and replaces those dreams with nightmares where unicorns are stabbed repeatedly by interlopers on icy sidewalks and left to whimper and bleat until the police come and finally end their misery with a single round from a service revolver bang — that your work puts out into the world.

You think I’m being mean.

Okay. You’re not wrong. I’ll cop to that. I’m not being a nice man.

Here’s the thing, though. I (and I’m sure other capable writers) have noticed and noted that self-publishing bears a certain stigma. With the term comes the distinct aroma of flopsweat born out of the desperation of Amateur Hour — it reeks of late night Karaoke, of meth-addled Venice Beach ukelele players, of middle-aged men who play basketball and still clutch some secret dream of “going pro” despite having a gut that looks like they ate a basketball rather than learned to play with one.

Self-publishing just can’t get no respect.

This is, of course, in contrast to other DIY endeavors. You form a band and put out a record yourself, well, you’re indie. You’re doing it your way. Put out a film, you’re a DIY filmmaker, an independent artist, a guy who couldn’t be pinned down by the Hollywood system. You self-publish a book, and the first thought out of the gate is, “He wasn’t good enough to get it published. Let’s be honest — it’s probably just word poop.”

This is in part because it’s a lot harder to put an album or a film out into the world. You don’t just vomit it forth. Some modicum of talent and skill must be present to even contemplate such an endeavor and to attain any kind of distribution. The self-publishing community has no such restriction. It is blissfully easy to be self-published. I could take this blog post, put it up on the Amazon Kindle store and in 24 hours you could download it for ninety-nine cents. It’s like being allowed to make my own clothing line out of burlap and pubic hair and being allowed to hang it on the racks at J.C. Penney.

And so it must fall to the community to police itself. You cannot and will not and should not be stopped from self-publishing. But, when you self-publish the equivalent to a manatee abortion rotting on a reef bed, you should be dragged into the city square and flogged with your own ineptitude for gumming up the plumbing with your old underpants.

If, perchance, you don’t know if I happen to be referring to you, let’s see if you pass this easy test. Don’t worry — it’s just a handful of questions. Relax. Take a deep breath. And begin.

Does Your Cover Look Anything Like This?

Hound Riders

Fond of the Papyrus font, are you? Or Comic Sans, perhaps? Do you enjoy book covers that seem to make no visual sense? That offer titles whose design and meaning are utterly indiscernible? That when seen at a glance are merely puzzling, but that when viewed up close accidentally provoke vomiting and dizziness in all but the most stalwart, war-tested super-soldiers?

Take your cover and compare it to these covers. Is it anything like this great cover? Or howabout this one? Or are you instead closer to this?

I know what you’re saying: “Don’t judge a book by its cover.”

Mm-hmm. Sure, no, no, I hear you. Let’s try this experiment: I’m going to dress in a Hefty bag. Then I am going to roll around in a dumpster. If I’m lucky, I’ll manage to get a week-old Caesar salad stuck in my beard! Then I’m going to come to your place of work and try to sell you a sandwich. No? Don’t want to buy my delicious sandwich? It’s really good. Wait, what’s your problem, man? Does my smell turn you off? Hey. Hey. Don’t judge a book by its cover. You should look deeper. Beyond my eye-watering odor. Beyond my beard-salad. Gaze into my heart, and then buy my motherfucking sandwich.

No? Still not cracking the wallet?

Same thing goes for your e-book, pal.

Hire a cover designer. Your book should look like a book someone can find on the shelves at Borders.

(Or, at least, before Borders goes tits up.)

Does Your Book’s Product Description Read As If It Were Written By A Child, A Monkey, Or A Schizophrenic (Or A Schizophrenic Monkey Child)?

SET IN PRESENT DAY VICTORIAN ENGLAND, DARYL WALDROP IS PROTECTED AT NIGHT BY A GORUP OF INVISIBLE BEINGS NOWN AS THE HIGH COLONY AND THE HIGH COLONY UNDERSTAND THAT DARYL IS SPECIAL SO THEY SEND HIM ON SECRET MISSIONS TO QUEST FOR THE GOLDEN STEAMPUNK CLOCKWORK HORN OF —

*gun in mouth*

*brains form a middle finger on the wall*

I swear to Christ, you read some of these descriptions and I think, “I could write better than this when I was in the eighth goddamn grade.” This isn’t good. Because I was a talentless little shit in eighth grade (and may still remain one, but you keep your damn fool mouth shut, you).

I know, I know, I’m being mean again.

But seriously, somebody has to be. Your product description is designed in some way large or small to entice me. It is both a sales pitch and an emblem of your writing ability. If you can’t even string together three sentences without resorting to ALL CAPS HOLY CRAPS or without confusing me from the outset, I gotta tell you, you’re pretty much fucked.

Did Anyone Actually Edit Your Book?

Anyone at all? Your mother? Your evil twin? A semi-literate orangutan?

If the answer is no, well, then, your self-published book might suck a big ol’ sloppy bag of dicks.

Best fix: hire an editor. Or at least farm it out to a capable wordmonkey friend who will do you a solid.

Or: orangutan. I mean, it’s better than nothing.

Is Your Free Downloadable Sample A Testament To Your Raging Lack Of Talent?

Your sample is supposed to be representative of your work. It should be shining testament — an unyielding pillar — demonstrating just how much I’m wetting my man-panties trying to give you my money.

Unfortunately, when I click most free samples, my panties? Dry as a saltine cracker.

I see: bad grammar, awful spelling, opening paragraphs so flat and full you could use them to pound stakes into hard earth, hateful spasms one might refer to as “characters” (if one were being charitable), and other outstanding goblins that earn only disdain and dismissal.

It’s like the quote at the fore of this article says: don’t slap a for sale sign on a dirty car.

Don’t put your worst foot forward. Of course, with some of the self-published e-books out there, my worry is that your bile-soaked downloadable sample is actually your best foot forward.

In which case, uh-oh.

Yes, Blah Blah Blah, I’m A Big Blue Meanie

Not only am I a meanie, but I’m taking easy shots. Hell, I already told you, self-publishing has a stigma. I’m not making it up. It isn’t new. Everybody knows to throw iceballs at the fat kid with the ice cream on the ground and the self-published Book Seven Of Made-Up Fantasy Series under his pudgy wing. By this point, I’m just throwing snow on that fat kid’s long-decaying body.

You want self-publishing to stand on its own feet? Get your shit together. You think publishing is full of mean ol’ myopic gatekeepers and you can do it better? How is anybody supposed to take you seriously when you can’t even approach a fraction of the quality found in books on bookstore shelves, books put out by publishers big and small?

You’re going to put something out there, make it count. Don’t fuck it up for the rest of the authors — you know, the ones who actually put out a kick-ass book. Hell, some of this stuff goes for me, too. I can do better. I can always do better. We should always strive to improve our books, our sales, our connection to the audience.

More succinctly: stop splashing around in the kiddie pool.

And while we’re talking about, stop peeing there, too.

Because, ew.

So rude.

Invent Your Own Mutant, Monster, Or Myth (And Win A Free E-Book)

Cat-Bird Banner: Irregular Creatures

EDIT: CONTEST NOW OPEN TILL 11:59PM TONIGHT, WEDNESDAY (FEB 2ND).

It is time to give away some copies of IRREGULAR CREATURES, my short story collection.

Giving away five total copies in your choice of Kindle, PDF, or ePub format.

Seeing as how the collection offers nine short stories, each featuring some bizarre beastie, some mythic miscreant, some maladjusted mutant, I thought I’d run a little contest.

That contest: come up with your own “irregular creature.”

I want to see, in 100 words or less, your own crazy concoction — an original creature or monster of your own design. Fantasy, humor, horror, sci-fi, whatever. Have fun with it.

My collection has cat-birds, mystic rag-man hermaphrodites, and the vaginas of fallen angels.

What will you come up with?

You’ve got 24 hours.

I’ll pick my five favorites at noon on Wednesday, February 2nd (aka “tomorrow”). Those five will have their choice of how they want the collection (be advised: “rectally” is not a choice).

Drop your beastly imaginings into the comments below.

Let the mythological mutations begin.

Storytelling: The Foremost Fundamentals And Elemental Essentials

A Surprise Treat Awaits You

Every day is a day for stories.

No, I don’t mean movies, or television, or that novel you’re reading, or that game you’re playing.

I mean you, me, and the falafel vendor on the corner, we all are the givers and receivers of stories. We tell stories, and they are told to us in return. This is a primitive, critical need inside us hairless monkeys: it’s why we painted stories on cave walls about punching antelope, it’s why we sat (and still sit) around campfires and tell stories about how the gods created microwave ovens or how Betty Sue McGooligan was cut apart by the serial killer with the hook for a head. It’s why when we get together with our wives or our friends or even our children our first impulse is to tell stories. “Oh, today at work, Ronnie, from the warehouse? He ran over Tony’s boombox with the forklift. No, no, on purpose! I know!” “Dude, that reminds me, did I ever tell you how my Uncle Tim was raped by a forklift? Seriously, it was on the news. Check this out, so he was sitting on the banks of the Seine…”

Seriously. It’s what we do. It is practically our default state. Hanging out over dinner? “Oh, honey, that Chinese food reminds me, tell them how you found that leprechaun skeleton under the house.” At the conclusion of that tale, someone else adds, “Man, speaking of leprechauns, did you see that triple rainbow today?” And from there it’s another story about rainbows or buried treasure or pirates or parrots or ostriches or sandwiches or whatever.

Story after story. Endlessly tumbling. Each chained to the last. Like a human caterpillar.

We’ve all been privy to great stories — and, by proxy, the great storytellers who tell those great stories. And, sadly, we’ve also been sucked into the whirling vortex that represents the opposite end of the spectrum: shitty storytellers telling their shitty stories. We’ve all been there. You feel trapped, as if in a phone booth, unable to pull away from a story that just goes on and on and on and seems to have no point and no value and no rhythm, no peaks, no valleys, no nothing but an awful narrative unfolding like a bleak black curtain that threatens to smother you and all the goodness within your heart.

Hence, it’s important to look and say, “What makes for a good story?” This isn’t just for writers or filmmakers or other creative types. This is for everybody. We all tell stories. Stories are deeply fundamental and wholly elemental to our very being.

So, to reiterate: what are the essential ingredients to good storytelling?

Oh, no, don’t get up. You stay duct-taped to that recliner. I got it covered.

Number One: A Reason To Give A Fuck

The first and worst reason that a storyteller traps you in the telling of a bad story is by guaranteeing that you just don’t give a rat’s right foot about the story he’s telling. It has no purpose. It has no connection, no relevancy, no emotional core. The story — and its teller — fails to conjure any reason to care.

Stories are part of our call and response behavior — we see something or think of something, so we share a story about it. And that often triggers something in the listener, and then that person shares her story. And back and forth it goes, a ricocheting game of narrative ping pong.

But see, that’s the thing: a story must either call us to it or must act as a response. If it fails to do either of those things — if it fails to call our attention or if it fails to respond to something in our lives — then what’s the goddamn point? A story at its core must must must endeavor to make the audience give a fuck. The reason for the aforementioned fuck-giving can be multifarious — my Dad died of cancer, so maybe you want to tell me a story about cancer. You have a dog, I have a dog, now we’re talking about dogs. Maybe you just know a guy, and his story is the saddest you’ve heard — or the happiest, or the weirdest, or the bat-shit-nuttiest — and you want to convey that, you want to transmit that emotion to me.

A story has to make us care. It has to make us feel something — anything! — to be a story that matters.

For the record, the reason to give a fuck is also the reason the storyteller gives a fuck — at least, most likely. Storytellers tell stories for a reason: again, it’s part of that response. Stories have a message. Or, good stories do. I don’t mean some lofty, hoity-toity thematic intent — I just mean, there’s a reason and a message implicit. It might be as simple as, “I think this is funny,” or as complex as, “The ennui of old age is forever at war with the diabolical impetuousness of youth.”

Number Two: Characters To Care About

Stories are told by people. And so they must be about people. Or, at least, characters — a character could be a grumpy wombat, a robot toaster, a vampire unicorn. But even then they are representative of people — ultimately, we anthropomorphize so that they are relatable to us — so that, in essence, we’re all speaking the same narrative tongue.

You do not have a story without characters. Defy me. Go ahead, I dare you. Even the most oblique, abstract tale — “This is the story of Sirius, the Dog Star!” — ultimately makes characters out of its subject matter. It must! Because characters are the vehicles that carry the story forward.

Further, we must care about the characters. Somehow. Someway. It goes back to number one: if we can’t give a fuck about the characters, what does the story even matter?

What makes characters compelling and give-a-fuck-able remains somewhat elusive: complexity isn’t the key. Children’s stories do not feature complex characters. Nor do urban legends or campfire tales. But somehow we relate: they are within, not outside, our sphere of understanding. If characters are too far outside the firelight, we can no longer understand them.

Once we understand them, we care.

Number Three: A Problem

A story hinges on a problem. Specifically, a problem for those characters we care about.

Characters alone do not make a story. Timmy wakes up, eats eggs, goes to school, gets an A+, plays baseball with Dad, has Captain Crunch before dinner, then goes to bed ultimately fulfilled… that’s not a story. I mean, okay, it’s technically a story, but it’s a story that sucks a bag of dicks. The only conflict in that story is the question blooming in the listener’s mind: “How will I beat a murder rap if I bludgeon this storyteller to death with this talking robot toaster I found?”

As creatures we are not programmed to be compelled by unconflicted narratives. That actually speaks volumes of us as a species and just how goofy we are: we love to love our characters, but the only way we truly love them is if we first make them suffer. We can’t be happy if John McClane meets his estranged wife in the Nakatomi building and then they make out and have sex in her office and he goes home to play with their kids. We can only be happy if he has to run across broken glass and get blown up first. We’re fucked up, but hey, it is what it is. You want to tell good stories, you have to tap into that.

The problem serves as the anchor of a story.

Said it before, will say it again: in life, we avoid conflict. In fiction, we strive for it.

Number Four: Acceleration And Deceleration

Or, peaks and valleys, waxing and waning, ebb and flow.

A flatlining story is as dull as a geometry lesson. A story should never start at point A, then end at point A. We listen and want the story to shift, to change, to become faster at times and slower at others… and even those slow points — “the valleys” — seem almost designed to keep us salivating for the high and fast points, “the peaks.” It’s as if we slow down just to further anticipate the coming acceleration.

A good story has escalation. It has rises and falls. It gives the story context. It lends it suspense, and texture, and rhythm. The patterns can be different across separate stories: some rise, rise, riiiiise until they crest the climax and fall — while others are more bumpy, more iterative, more up-and-down-and-left-and-right. There’s no one pattern that dominates the narrative design — but the pattern must have that sense of speeding up and slowing down.

It’s not all that different from a long car ride. A car ride down a long stretch of gray highway is about as soul-crushing as one can imagine. But a trip through the mountains, or in and out of small towns, is compelling: the stop and go, the new sights, the shifts in the wind and the change in direction. Those things keep us interested. They keep us awake and aware.

Good stories do that.

Bad stories are a long stretch of dead interstate.

Number Five: A Conclusion Appropriate To The Story

And, stories (like overlong rambling blog posts) must end.

But not just end in the sense that, “Well, that happened, and now it’s over,” but rather end in the way that actually means  conclude. We say stories have endings, but really, the good ones have conclusions. They tie up. They complete the tale. They take our characters to their final destinations (narratively speaking).

The worst thing is when a great story dies with a bad ending. Or barely an ending at all — the story just stops. Ever have that happen? You’re listening to someone and it’s all like, “So, Jim is left alone in the hotel room with this drunken hooker, and she’s pried her peg leg off, and she’s busting up lamps and she smashes the TV — and Jim thinks, Jesus, the syphilis has really driven this prostitute batty.”

“So what happened then?”

“Oh, I don’t know.”

“Wh…? What do you mean you don’t know?”

“I mean I guess he’s okay. I saw him in the break room eating a donut.”

“That’s it? That’s the end? Then he was in the break room just eating a fucking donut?”

“Shrug, I guess.”

It’s like storytelling blue balls. Nothing sucks more than an unfinished — or worse, an ill-finished — tale.

Number Six: Your Turn

I know I asked this before, but keep on noodling it. What else is essential to a good story? I don’t mean preferable — I mean, what elements will kill a story when absent from the narrative?

Swish it around in your mouth. Spit it out in the comments below.

Ptoo.