Chuck Wendig: Terribleminds

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25 Things Writers Should Know About Rejection

‘Tis the Month of No Mercy.

And so it is time to tackle the subject of…

REJECTION.

*crash of thunder*

1. As Ineluctable As The Tides

If you’re a writer, a writer who writes, a writer who puts her work out there, you’re going to face rejection. It’s like saying, “Eventually you’re going to have to fistfight a bear,” except here it’s not one bear but a countless parade of bears, from Kodiaks to Koalas, all ready to go toe-to-toe with you. Rejection, like shit, happens. Rejection, like shit, washes off. Get used to it.

2. Penmonkey Darwinism In Action

Rejection has value. It teaches us when our work or our skillset is not good enough and must be made better. This is a powerful revelation, like the burning UFO wheel seen by the prophet Ezekiel, or like the McRib sandwich shaped like the Virgin Mary seen by the prophet Steve Jenkins. Rejection refines us. Those who fall prey to its enervating soul-sucking tentacles are doomed. Those who persist past it are survivors. Best ask yourself the question: what kind of writer are you? The kind who survives? Or the kind who gets asphyxiated by the tentacles of woe?

3. This, Then, Is The Value Of The Gatekeeper

Hate the autocracy of the kept gates all you like, but the forge of rejection purifies us (provided it doesn’t burn us down to a fluffy pile of cinder). The writer learns so much from rejection about himself, his work, the market, the business. Even authors who choose to self-publish should, from time to time, submit themselves to the scraping talons and biting beaks of the raptors of rejection. Writers who have never experienced rejection are no different than children who get awards for everything they do: they have already found themselves tap-dancing at the top of the “I’m-So-Special” mountain, never having to climb through snow and karate chop leopards to get there.

4. It Always Stings

Rejection always stings. It stings me, you, everybody. Nobody likes to be rejected. A writer who likes being rejected is a writer who is secretly a robot and must be smelted down into slag before he tries to kill us all because he hates our meat. Pain is instructive. And it’s not permanent. Not if you don’t let it be. Some writers savor misery like a hard candy endlessly sucked in the pocket of one’s cheek, but fuck that.

5. Five Stages Of Grief

Rejection leads to a swiftly-experienced version of the five stages of grief: denial, anger, bargaining, depression, and acceptance. It’s key to get to that last step as quickly as you can reckon. I actually have two additional steps in my personal process: “liquor” and “ice cream.” Your mileage may vary.

6. It’s Never Personal

It’s not about you. It’s about the work. I mean, unless it is about you. I guess it could be personal. If you send a story off to an editor, and you once shat in that editor’s fishtank, well. That might be personal.

7. Decipher The Code, Translate The “No”

Different rejections say different things. Not every “no” is equal. Hell, they can’t be — if I get 200 no’s and one yes, then that single yes invalidates all the no’s. One rejection might say there’s something wrong with the story. Another with the writing. A third likes the story, hates its role (or lack of role) in the market. A fourth rejection is upset at you — something about blah blah blah, bowel movements and fish-tanks.

8. The Truth Hides In The Pattern

Stare at a Cosby sweater long enough and it’s like a Magic Eye painting. Eventually you’ll start to see dolphins and Jell-O pudding cups and the secret Gnostic gospels of Doctor Huxtable. What were we talking about again? Right. Rejections. One rejection is not as meaningful as a basket of them. All the rejections around a single project become meaningful — a picture emerges. You can start decoding commonalities, sussing out the reasons for being rejected.

9. Some Rejections Are Worthless As A Short-Sleeved Straitjacket

Not every rejection — or every person wielding the big red “NUH-UH” stamp — is a quality one. Form rejections won’t teach you anything other than the fact that the editor didn’t have time. Rejections that never come — a “no” by proxy — are even less valuable. Sometimes you’ll receive a rejection that just doesn’t add up, leaving you scratching your pink parts in slack-jawed bewilderment. Recognize that some — not all, not even most, but some — rejections are as fruitful as a shoebox full of dead mice.

10. Beware Snark, Reject Cruelty

Every once in a while you’ll get a mean rejection. I don’t mean a rejection that takes you to task — that’s what rejections should do. I mean a rejection that is destructive over constructive. That insults aggressively (or passive-aggressively). Maybe the editor was having a bad day. Or maybe the editor’s just a sack of dicks. Rare, but it happens. When it does: ignore and discard. You’re expected to be professional. So are they.

11. Cherish Opportunistic Rejections

Cherish them the way you would a child, or a lost love, or the misery of an enemy as you slowly feed him into a growling wood chipper. By “opportunistic rejection” I mean, a rejection that aims to help you, not just reject you. A handwritten rejection, for instance, one that features an honest critique of your work, is fucking gold. Equally awesome are rejections that help you understand the good things about your story and, further, offer opportunity for future submission. Best of all are rejections that encourage you to resubmit — not other stories, but that story. My first short story on submission got one of those. I played ball. Resubmitted. Was published. Got paid. Freeze-frame high-five.

12. Like It Or Not, It’s Largely Subjective

Storytelling isn’t math. And neither is literary criticism. Any rejection is going to be largely subjective: it’s opinion. Doesn’t mean it’s bad or wrong or has no value, but it helps to know going in that you’re dealing with a subset of opinions — informed opinions, most likely, but opinions just the same. Some rejections are objective, based on harder criteria. What I mean is…

13. Sometimes, It’s Totally Your Fault, Dummy

Objective rejections will take you to task for two primary things: one, you didn’t follow the submission guidelines. (Can I just say: always follow the goddamn submission guidelines? Even if the submission guidelines are like, “Each corner of the manuscript must be dabbed with the urine of an incontinent civet cat and the writer must write his name backwards for the magic to take hold,” you do that shit because you’re not a pretty pretty unicorn, you’re a horse like the rest of us, goddamnit.) Or two, your technical writing ability is for shit, at least in that story. If you can’t put a period on the right place or learn the difference between “lose” and “loose,” then you’re going to earn that objective rejection.

14. “It’s Just Not For Me”

You can read that kind of rejection one of two ways: one, your story was good, but just not for that market/editor/moon phase; two, the editor is uncomfortable with truth or doesn’t want to offend anybody and so is gently limping away from saying anything even remotely offensive or controversial.

15. “I Can’t Sell This”

This is a variant version of the above — but it speaks specifically to market. It doesn’t mean your book or story or article is bad, and hell, it may even be brilliant. That’s not the worst place to be, by the way.

16. Know The Signal To Self-Publish

Rejection as a whole is not a great reason to run out and self-publish. I mean, think about it: “Everyone else hates it, so why not punish readers with it? To the Resentmentmobile!” But — but! — sometimes, the overall pattern of rejection does indicate value in self-publishing. Getting a lot of those “it’s good, but I can’t do anything with it” rejections tells you that the risk-averse industry isn’t willing to, duh, take a risk. So, you can absorb the risk and self-publish. (Or you can continue to hope that good rejections will lead to an eventual patient acceptance — that’s what I did with Blackbirds.)

17. The Power In “Just Not Good Enough”

It’s sad at first. You wrench handfuls of hair from your head. You punch mirrors. You soak your pillow through with the tears of rage and regret. But then comes the realization: this story just isn’t up to snuff. It’s a powerful and freeing moment — freeing because, making a story better is entirely within your power. You can’t change market forces. But you can change the quality of your work. So do that.

18. Criticism Is A Conversation, But Rejection Is Not

Do not respond to an editor or agent and try to “re-convince them” to buy your work. At best it’s fruitless, at worst it’s completely deluded. The desperation wafts off you like dog’s breath. The door is closed, for better or worse, for right or wrong. Trying to kick it down does nobody any favors. Oh! And it’s unprofessional.

19. Just To Clarify: Don’t Be A Raging Dickheaded Moon-Unit

Further, don’t go writing said editor or agent with the desire to rant and rave at them. OMG YOU DONT GET MY BRILIANCE letters will out you as a crazy-headed Martian and will earn you mockery and scorn. Your best recourse to any rejection is to write a politely worded “thank you,” and then move on with your life. Put down the megaphone. Put on some pants. Squeegee the froth from your computer monitor.

20. The Common Bonds Of Weepy Wordmonkeys

Every writer, from the tippity-top of the industry to its sludge-slick nadir, has experienced rejection. Every book, movie, or story you love? It’s been rejected. Probably not once. But dozens, maybe even hundreds of times. It’s part of the writer’s career tapestry, part of our blood and genetic memory. Rejection is part of who we are as creative beings. Might as well commiserate.

21. Bumper Sticker: “Real Writers Get Rejected”

I’ll just leave that there for you to discuss amongst yourselves.

22. Put Your Rejections On Display

Build a wall. A shrine. A goddamn memorial display of all your rejections. Writers need to gain emotional power over their rejections. By embracing them and putting them up for all to see, you claim that power. Show it to others. Laugh at it. Find ways to surpass it. Stephen King reportedly collected all of his on a nail. I might stuff mine in a giant wicker man. When I die, I will be burned alive inside the rejectionist’s pyre.

23. Harden The Fuck Up, Care Bear

Any creative person has to be a little bit hard of heart — how can you not be? You can’t go sobbing into a potted plant every time you get a bad review. Just because someone told you “no, I can’t rep this, can’t publish this” doesn’t mean it’s time to head to the bell tower with a .300 Weatherby and start taking out anybody carrying a book or a fucking Barnes & Noble rewards card. Rejections toughen you up. Step to it. Suck it up. Lean into the punch. We all get knocked down. This is your chance to get back up again with your rolled-up manuscript in your hand and start swinging like a ninja.

24. Once Again, Time To Poll Your Intestinal Flora

The writer’s gut is his best friend — over time, the chorus of colonic bacteria that secretly control us begin to work in concert and soon start to get a grasp of what the best course of action is. As the parliament of micro-organisms attunes to your way of doing things and the world’s response, you start to get a clearer picture of how to handle individual rejections and how to move forward. I don’t know that every writer should trust his or her gut from the outset, but over time, you’ll have to. It’ll be that polling of your gutty-works that tells you how to judge individual rejections or rejections as a whole: it’ll tell you if it’s time to put the story in a dark hole, time to improve it, time to be patient and keep submitting or time to find a better and more independent path to publication.

25. Rejections Are Proof You’ve Been To Thunderdome

Fighters know one another because they look a certain way: busted-ass knuckles, a crooked nose, a scar on the lip, the suspicious gaps where teeth once grew. These are the signs of being a crazy motherfucking bad-ass. You see a guy whose body is a network of scars you don’t think, “Hey, he sure gets beat-up a lot,” you think, “Holy fucksnacks, that guy looks like he got thrown into a dumpster full of broken glass and he came out meaner than ever.” That’s how you need to see rejection. You need to see rejection as bad-ass Viking Warrior battle scars, as a roadmap of pain that makes you stronger, faster, smarter, and stranger. A writer without rejections under his belt is the same as a farmer with soft hands; you shake that dude’s hand and you know, he’s not a worker, not a fighter, and wouldn’t know the value of his efforts if they came up and stuck a Garden Weasel up his ass. Rejections are proof of your efforts. Be proud to have ’em.

* * *

Want another booze-soaked, profanity-laden shotgun blast of dubious writing advice?

Try: CONFESSIONS OF A FREELANCE PENMONKEY

$4.99 at Amazon (US), Amazon (UK), B&N, PDF

Or its sequel: REVENGE OF THE PENMONKEY

$2.99 at Amazon (US), Amazon (UK), B&N, PDF

And: 250 THINGS YOU SHOULD KNOW ABOUT WRITING

$0.99 at Amazon (US), Amazon (UK), B&N, PDF

Or the newest: 500 WAYS TO BE A BETTER WRITER

$2.99 at Amazon (US), Amazon (UK), B&N, PDF

The Precarious Portentious Perils Of Self-Publishing

(Warning: unexpectedly long-ass post incoming.)

(Turn away now.)

(No, seriously, you were warned.)

I like self-publishing. I like having my hands in it. I like knowing what’s going on. I like owning the work from snout to tail, and owning the results of my work in the same way.

Further, I’ve read some incredible self-published work. Work that may never have reached my eyes were it not for the option for the author to circumvent the pomp and circumstance and reach me semi-directly.

So, count me as a fan of the option. In fact, let me say this to all writers: you should be self-publishing. Not all your work. But some of it. Take the option. Try it out. Diversification is good.

Okay? Okay.

Now, all that being said:

Self-publishing ain’t an easy road to walk. Oh, it’s sold that way. A lot of the self-publishing advice out there amounts to all the fucking wisdom of a Nike slogan: JUST DO IT, they say.

But doing the DIY-slash-indie-slash-micropub-slash-selfpub route is a path fraught with perils all its own — perils different from those encountered by the writer going the “other” way. And I’d like to talk about some of those perils here and now, both in order to make new writers aware of them and, further, to ideate some solutions for the aforementioned perils. I say, “Here there be gators,” and you say, “I will now show you my bonafide gator-whomping shock-bat.” And then we both turn toward the camera and show off our Mentos-twinkling minty-fresh smiles. Right? Right.

Maybe some of this will lend itself toward an eventual “best practices” of self-publishing. I dunno.

So. Self-publishing perils. Let’s have it.

The 800-Pound Cuddly Gorilla Named “Amazon”

This past week, Amazon said: “Hey, we’re starting this lending library, which is kind of like a Netflix for books available to Prime members, and that’s pretty cool. Self-published authors can be included in this and they’ll gain access to some part of the total money, but to gain that access they must choose to be exclusive to Amazon for 90 days.” That, of course, is the KDP Select program.

First, you’re probably going to want to check out David Gaughran’s post on this subject: “How Much Do You Want To Get Paid Tomorrow?” He says smart things. So, go there. I’ll wait.

Back? Good. I’ll say up front I’m not a fan of KDP Select at present: I sell 30% of my e-book wares directly to folks via this site and using Paypal. The money granted to me from KDP Select is mysterious: nobody’s had any experience with it yet and they’re asking for a lot given the utter lack of results. Further, I, as a bonafide paranoid, see glimpses of a Spotify future here for writers: suddenly for us to be making any money at all we have to make sure that 1.4 million people “check out” our books year after year. Overly fearful? Probably.

Just the same, KDP Select (which isn’t really what I’m here to talk about) is emblematic of a larger issue:

Amazon is a fucking megalodon shark in these self-publishing waters.

I know, I know, blah blah blah Smashwords, blah blah blah Barnes & Noble Nook. Your mileage may vary, but Smashwords to me is a non-option: it’s as ugly and obtrusive as a broken thumb. And B&N, I sell maybe 10% of my total to them. Maybe, on a good month. For the most part, my e-book revenue comes in as 70% Amazon, 30% direct sales. (Direct sales are up these days, though, from around 23%.)

Now, I like Amazon.

I don’t have any grave issue with them as a company and I’ve heard that working for them is a delight. Just the same, as much as you hear the self-publishing acolytes screaming about the mythic non-existent traditional publishing monopoly you rarely hear them issue concern over how Amazon is slowly reaching out with its big shark-gorilla arms and sweeping all the pieces toward its open slavering maw.

Say what you will about Apple (and you could): at least on my iPad I can read all kinds of e-books. On a Kindle Fire? I can read… well, Kindle books. Then you’ve got Amazon mobilizing its own publishing arms and swooping up authors under an NDA, and then you’ve got KDP Select and whatever else lurks in the wings. You start to see one possible future, which is when Amazon finally finishes carving its own proper kingdom out of the mountain and can suddenly exile authors once more to the caverns and chasms at the mountain’s base: they can say, “Hey, we’re revoking that 70/30 split and demanding exclusivity and we also want you to email us pictures of your genitals. Just so we have them. It’s in the terms of service. We own your pink parts. Thanks!”

Now, again: paranoid, I know. Just the same, companies aren’t people. Companies are beholden to a bottom line above an ethical proving ground, and once Amazon gains and retains all the pieces, they’ve no reason to be author-friendly. Because the ecosystem will have been redesigned and rebranded with the Amazon logo.

So. That’s the challenge. What’s the solution?

For me, it’s selling directly. Having that 30% margin proves I could, if need be, abandon the larger sites and switch entirely over to my own distribution (where the split is, by the way, better than 70/30) — and that may be the future for self-published authors: becoming our own distribution centers.

Shaking Your Can-Cans In The Whore’s Parade

We’re fucked for good promotion. Just fucked. Twitter has turned into a near-ceaseless whore’s parade of authors showing a little a lot of tit and advertising their self-published books over and over again. And I say that as an offender dancing in that very parade. I try to do right with it — try to be funny and engaging and equal out my self-promo whore-tweets with just as many non-whore tweets to water down the acrid bite of my whorishness, but just the same, it’s hard. And here’s the rub: it totally fucking works. If I advertise one of my books directly, you know what happens? I get sales. The more promo I do, the more sales I get.

Which means, being a trashy sloppy self-promo slut-bot is rewarding.

At least, it’s rewarding to my sales. I can’t say it’s particularly rewarding to my self-worth or my likability or my, I dunno, street cred. Do I have street cred? I probably have no street cred. My beard might. Alas: that’s a conversation for another time. Point being, promotional efforts on my part translate into sales.

This isn’t to say traditionally-published authors don’t do the same thing and don’t experience the same sense of gloomy shame — but I will say that, having publishers for both DOUBLE DEAD and BLACKBIRDS means I can lay off the stick a little bit. And it works: more people have reviewed and are talking about DOUBLE DEAD than any of my self-published work and in a very short time.

So — self-published writers have to be (put nicely) self-aggrandizing salesmen. And that’s no fun, not really. Thus I ask: what’s the solution? How else can we spread the word (and I mean, spread the words beyond our own social circles and beyond the self-publishing echo chamber, which is a very real and very troubling phenomenon)? Buying ads? Earning reviews in major publications? Wuzza? Wooza?

Discoverability And Filter Are Fucking Goofy

Related to the former challenge:

Discoverability and filter of self-published books are both crap. A giant, trembling termite’s mound of crap. Wandering a bookstore, I have a high quotient of browsing and I often find books I’d never have expected to find. Wandering Amazon just makes my eyeballs bleed. You’re practically browsing and filtering an infinity, and when you factor in the majority of self-published books, that means you’re going to browse a lot of covers that look like someone just ingested a rod of uranium and threw up in a clown’s shoe. (Meaning: revolting in the deepest, Lovecraftian sense.)

How do we change this? Do we need some kind of app that helps you discover books the same way an app helps you discover new music? How do we encourage the discoverability of our books? And us as writers?

Anecdotes And Edge-Cases Over Hard Data

Publishers have access to big data. Self-publishers have access to little data. Now, on a personal level, the little data matters and we need it — duh, we should know how much we’re selling. But what we don’t know is what’s going on outside our door. Yes, we hear the success stories, and we occasionally get numbers, but that doesn’t add up to meaningful data (though many of the zealots and cult leaders would have you believe that it does, but that’s how most Get Rich Quick schemes work).

We don’t know how successful self-publishers really are as a whole. Or why they’re successful, or what genres definitively work over ones that don’t, or how much contributes to sales. Big publishers have data that helps answer some of this: they have a much bigger picture (though an admittedly flawed picture at times) of the industry as a whole. Self-publishers learn only of their own little plots of land.

We operate in isolation.

Is anybody curating big data? And if they are, are they sharing it? How can we be more transparent with our numbers? Is it valuable to escape solitary and join the gen-pop in order to share bigger chunks of data?

Absolutely Zero Quality Control

All right, self-publishers, let’s get real for a minute.

Even after all that’s gone on in the last year, a lot of self-published books are still… well. Let’s just say they still suck a bag of dicks and then we all nod and frown and make sagely “mm, mm” noises.

Self-publishing has zero quality control. Zip, nada, nichts, bupkiss. Any goofy dillhole with a text file and a dream can punt his poorly-put-together-whatever into the marketplace to stink it up.

Now, I hear you, you have two retorts to this:

One: cream floats. To which I say: ennnh. Any browsing of the Kindle charts will show you that some truly execrable, objectively bad story-products find their way into the rankings.

Cream may float. But so does crap.

Two: traditional publishing has its equivalent share of stinkers. Yyyyeaaaaah-no. Not so much. If I take 10 randomly-selected books from the bookstore and then I choose 10 random self-published books, I genuinely believe that the bookstore books will at least meet the standards for being well-put-together and, to boot, will be books I don’t like based on subjective definitions. But I’ll bet you that at least half of the self-published books fail based on errors that any C-grade writer or publisher should’ve caught and fixed.

Let me just take a moment to share a post I saw on Authonomy:

“Virginia Woolfe – regarded as one of the most important women writers in history. — Self published

Mark Twain- The adventures of Huckleberry Fin- Originally self published.

A Time To Kill- John Grisham – self published.

Hmmm. You never know who else may be on that list.

I wonder what would have happened if that ONE agency hadn’t accidentally took home JK Rowlings Harry Potter. Do you think it would not have become what it is today if she had self published after so many rejections? I think it would have. The story people. That is what is most important to a 90% of your readers. I have read the perfectly edited MS of several writers and you know what, It’s so damn correct that it has become a basic cookie cutter pile of crap. But hey its perfect other wise. Writers are artists who do it for the pure joy of it and all I got to say about those who treat it like a buisness, following all the rules and etc just to make a dollar, you are not writers. You are not storytellers and you can self publish all day long and it wont matter. There’s no heart in it and the readers will know. What they won’t care about: oops. This sentence is missing a period. Oh no, they forgot the comma. Look, the dialog’s not indented. if the story is good enough, no one’s going to notice the small stuff. I’m not saying not to put effort into edting your work and making it the best possible, I’m just saying make sure your story is good because perfection is worthless to a reader.”

That’s all a little nutty. Isn’t it?

Writers can’t be businesspeople? Commas and periods and indentations are somehow too perfect? (And I keep seeing the myth that all these famous writers were self-published and so that means it’s totally cool, kay, thanks, bye. They usually miss that many of these writers were also traditionally-published and published in a very different ecosystem. And many were broke.)

Thing is, this attitude is pervasive in the self-publishing community — and nobody’s playing police officer and saying, “Wow, holy crap, that’s crazy. And, by the way, this is why we get less respect than we deserve.” Instead, you get the cheerleaders shaking their limp pom-poms, encouraging all the worst possible practices.

(For the record, that Authonomy thread was based on one of my self-publishing posts, apparently.)

This attitude is great for writers. “Who cares? Poop out a book!”

This attitude sucks for readers. “I just bought this book. And I think it’s made of poop?”

Why is this a challenge for all self-publishers? Because this is the stigma. Because this is what’s out there. This is your competition. What’s the solution? I really don’t know.

On one hand, it’d be great if Amazon and other sites had some kind of quality assessment, some objective scan of books to make sure that the covers don’t make me throw up and that sentences all have periods. But that’s never going to happen and, to boot, only puts more power in Amazon’s hands — and that gorilla doesn’t need to be jacked up any more than he already is.

If anything, it feels like this needs to come down to the community. Self-publishing no longer needs cheerleaders. It needs a dose of deep honestly and realism. It needs data above anecdotes, it needs new avenues instead of all of us being lumped into the same big sweaty room trying to hawk our flea market wares as if they were creepy dream-catchers we made out of tin cans and cat hair.

Your turn. Assess these challenges. Offer solutions. (Or debate the merit of their inclusion if so inclined — I’m just ranting over here, and will cop to that.) Offer your own challenges, if need be.

But let’s talk, yeah?

Carving Myths And Gospels In The Surface Of Blackbloom

As you know, the Gods of Blackbloom have been chosen.

And we know a great many other awesome things about Blackbloom, too.

Best of all, a Wiki is slowly forming (but will need your help to get it there): blackbloom.wikia.com.

And now, we come to what I think may be my favorite worldbuilding exercise.

I want to hear some myths and legends and gospels of the aforementioned gods of Blackbloom.

You’re going to write them.

You have free rein as to how you write them. As flash fiction? As an epic poem? As a professor giving a lecture, as a man telling the myth to his children around a fire?

You have no more than 1000 words.

I’d recommend focusing on one or two gods in a myth — myths that claim many gods will be harder to reconcile with the other myths written in this exercise. Plus, that lets you strike more succinctly.

Further, don’t forget that myths cover a broad spectrum — creation myths, apocalyptic myths, myths of love, myths of trickery, journeys into the underworld, heroic tales, morality lessons, and so forth.

You have two weeks.

Return to us on the Eve of Christmas Eve — December 23rd, by noon, Friday.

I will choose my favorites —

Er, though perhaps not that day given that, well, that’s a holiday weekend. And I’ll be drunk on egg nog, draped in one of your Christmas trees, wearing only your stockings to cover my shame.

You’ve got lots of room to play here.

So: go play.

Let The Carousel Of Pimpage Go ‘Round And ‘Round

Whew, sorry this post is late — was up in NYC yesterday joining my writing partner Lance at the WGA to give a talk about transmedia. Was a blasty-blast, but that means I didn’t manage to sling together a post for today. Don’t look at me like that. With those sad eyes. That quivering lip. That trembling .38 snubnose in your greasy paw.

Anyway, this past week, Internet Ubermeister John Scalzi said, “Hey, come here to parade your traditionally-published books, come here to parade your self-pub works, come here to tell us about your other awesome arts and crafts.” Awesome for him to open his blog that way. Here I’ve opened the circus of pimpage from time to time, and Scalzi’s posts reminded me — hey, I have not done that in a while.

So, here we go. Just in time for the (un)holy daze of the holidays.

We’ll toss it all into one big mash —

Pimp whatever you want.

Book of any published pedigree, comic, toys, ARG, blog, Tumblr devoted to your mustache, anything and anything that can be pimped should be pimped.

Further, don’t think you have to pimp your work. The true Christmas spirit is pimping the work of someone else. Call out things you love by people you respect and tell us how to procure them.

Most important — pimping needs you to answer that “why” question. Don’t just say I WROTE BOOK HERE LINK NNGGHH — what were you, raised in a blog-barn? Sell us on it, by gum and by golly.

Now go forth! And share thee well.

The Seduction Of Self-Publishing

Maybe you’re at a men’s restroom. Or an old-school phone booth. Or wandering drunk and naked around the TARDIS again. And there, on the floor, you spy it — a little slip of paper folded in half, maybe it looks like a five dollar bill, maybe it looks like your grandmother’s boozy fruitcake recipe or a folded-over Polaroid of a nude Herman Cain teabagging your pizza before it goes out to delivery.

But then you open it up, and it’s a little cartoon.

A Chick tract, of sorts.

And inside would be this little shitfire-and-brimstone cartoon about some poor goob who uploads his unedited first novel to the Internet and it’s a hideous turd-bomb of a book that garners a frothy chum-bucket of angry 1-star reviews. Crowds gather to mock him. They throw panties at his head, but not sexy panties, oh no — dirty panties, panties that look like they’ve been dragged through a muddy field by angry wolves. The author’s name becomes synonymous with bad wordsmithy and someone devotes a Tumblr toward his ludicrous prose and then eventually two seraphim angels — fiery gatekeepers at the Edenic doorway to traditional publishing! — show up to chastise him about his giving in to the seductions of self-publishing. End of tract.

(Of course, you might one day find the tract’s opposite, wherein a greedy author signs the contract of the Devil — aka the “publishing industry” — in baby’s blood, but that’s a post for another time.)

The tract is, like all such little propaganda machines, overwrought. It’s mostly nonsense — nobody’s going to vilify you for self-publishing your book, even a bad book.

I am, of course, a self-published author. I have six self-published books, all of which came out in the last year. Some are quite successful. Others, less so. None are total stinkers.

All of them increased my annual writer’s take-home by — *does some quick math* — 15-20%.

So, I’m for self-publishing. I think it’s a good idea.

…usually.

It is not universally a good idea, and while I’m happy I am at present self-publishing some of my work, I think back to when I started writing novels. I think about the six or so novels I wrote before BLACKBIRDS, and then I ask myself: do I really want those in the world? Eeesh. No, no I do not. And with easy self-pub options at my fingertips, that may very well have happened. Even the last novel I’d written before BLACKBIRDS, a book about, well, modern dogs with the souls of ancient warrior spirits — I thought it was the real deal. I sent it to agents, got a lot of “oh hell no’s,” got one “okay, show it to me, oh, now that I’ve seen it, oh hell no,” and that was that.

At the time, I thought the book had promise.

I thought that about most of my books at different points.

I’ve since gone back to read them and —

Yeah, wow.

No.

Nooooo.

Nuh-uh, no way, nichts, yeesh.

But — but! — if I had the option to self-publish those books at the time, you know what? I might’ve done it. The best case scenario would’ve been that they left zero impression and earned me nothing, leaving not so much a black mark on my writerly record so much as just whispering across the earth and disappearing like a serpentine twist of dust or snow. The worst case scenario would’ve been that they sold well and that I would’ve succumbed to the echo chamber of the cheerleading rah-rah-rah go-you community where I get an A+ for effort even if my prose deserves a phlegm-gob of spit hawked into my open mouth. That would be the worst because you know why? I’d never have upped my game. My writing would’ve lain fallow like a barren field, never cultivated to quality. I would’ve been rewarded for being crappy, and such rewards are like a kid smoking cigarettes: it stunts your growth.

I would’ve given into the culture of resentment and revenge surrounding many self-published authors — the ones who have to keep asserting their reasons for doing DIY, the ones who have to turn every blog post into propaganda, the ones who have to make sure to get in their jabs at the Mean Ol’ Sour-Faced Publishing Monopoly with its big stompy boot on the neck of the poor blubbery writer.

The option to self-publish is a compelling one. Seductive, in many ways. On the one hand — holy crap! New option! Totally awesome! On the other hand: is it the best option?

Time, then, for a little litmus test to see if you should self-publish.

If you’re self-publishing because you’re pissed off about traditional publishing: don’t.

That’s the wrong reason. Self-publishing is very much about taking risks and owning your work all the way down to the marrow. It should not be about a big ink-stained middle finger to the publishing industry at large. If you get your knickers in a pee-soaked twist anytime you say the word “gatekeeper,” calm down, take a pill, and back away from the Kindle marketplace.

If you’re self-publishing because you’re tired of rejection: don’t.

Rejection is not a great bellwether of quality. That’s not to say those who rejected you are correct: they may very well not be. (And, admittedly, some rejections are good rejections — “This is a good book but I can’t sell it” is a sign your book could survive and even excel in the self-pub marketplace.) Point is, don’t use rejection as a reason. Resentment and revenge are not smart motives.

If you’re self-publishing because you think it’s easy: don’t.

It isn’t easy. It is, in many ways, harder than trad-pub. DIY is not an automated process. You don’t drop your novel on the conveyor belt and let the publisher handle it. Because, er, you are the publisher. Self-promotion and getting your book “out there” is an epic challenge all its own. Besides, if you were looking for easy, then writing maybe isn’t the career for you.

If you’re self-publishing because this is your first novel and you think you’re ready: don’t.

Or, at least, take a long and serious look and get some very real, very honest feedback from others. Like I said, I had six novels under my belt and I’m thankful that not a single one of them has escaped its lead-lined box and harmed the world with its radioactive prose. Be smart enough to know when you’re not ready.

If you’re self-publishing because you want it fast and you want it now: don’t.

Fast things are rarely good things: your work is not the equivalent of a goddamn Chicken McNugget. Treat it better than that. Give it — and by proxy, your future readers — the time and effort they deserve.

If you’re self-publishing because you don’t want to be a piglet sucking at the corporate teat: don’t.

Whether we’re talking Amazon, B&N or Paypal, you’re still going to be giving capitalist hand-jobs to super-big companies, companies that are more than capable of pulling the rug out from under your DIY enterprise. (For the record, a publishing monopoly is a myth: no such monopoly exists.)

If you’re self-publishing because you’re so desperate to be published: don’t.

Listen, desperation is par for the course when you’re a writer — the miasma of flop-sweat surrounds me every day. But you need to transform that desperation from wanting to be published to writing a helluva story. The latter step should come before the former, but self-publishing only further helps to shortcut that.

If you’re self-publishing because you think you’re going to earn a fast and fat pay-day: don’t.

I know of many tremendous novels that went self-pub and don’t earn out — and many never will. Further, they won’t come close to nabbing what a good advance would’ve netted them, much less a meager one. And many self-publishing books take a while to start generating real revenue (and often only do so when you have multiple books in the marketplace).

You have a whole host of reasons to self-publish: the control, the freedom, the relatively direct access to readers, the ability to take risks that you could not normally take with larger publishers. And, further, you have a host of reasons to not rush out and submit work to a publisher, too — though, again, that’s a post for another time. The key is, publish smart. Gather data. Make your work the best it can be — concentrate first on storytelling, second on how you’ll reach readers. Because you don’t want to reach readers if all you’re going to offer them is a hastily-scribbled slap-to-the-face.

Be wary of the seduction.

Don’t let self-publishing stunt your growth.

Follow your gut.

And be smart.

(Related: Reasons Not To Publish, 2011-2012).

25 Financial Fuck-Ups Writers Make

Some writers have all the business sense of an oar-whacked snapping turtle — we become so focused on words and pages and the imaginary voodoo of made-up storyworlds that we forget that there’s a whole other side to it, a side where if we’re not careful we’ll end up writing our next bestseller out of the back of a rust-bucket conversion van tucked beneath some god-fucked overpass. It’s easy in the chase for story and the race for readers to accidentally sell our own best interests up the river.

Screw that, cats and kittens.

It’s time to trepan some business sense, meager as it may be, into your brainpans.

Please stare into the whirring drill-bit.

Welcome to the month of no mercy.

1. Deadlines? What Deadlines?

Deadlines are invisible and intangible but no less real than a brick wall — if you’re not paying attention you’ll crash into one lickety-split. How is this a financial fuck-up? Well, beyond the fact that dicking up a deadline is just bad business, it’s also problematic because some contracts stipulate lost revenue if you overshoot your timeline. “Hi, I’m turning in my work a year late.” “Thanks! Here’s your payment.” “This is a jar of buttons.” “Dirty buttons. You’d have a jar of clean buttons if you turned in the work weeks ago.”

2. No Contract Can Contain The Power Of My Art!

The contract is the thing that says, “I give you work, you give me money.” It is the paper-thin bulwark separating the lawful writer from the broke and broken anarchist — yes, a contract pins down a writer but it also pins down the entity to whom that writer is contracted. Without a contract, you’ve no recourse if things go south. Get a contract. Always get a contract. Just ask Ryan Macklin.

3. Hire A Sherpa To Guide You Up The Contractual Mountain

Seriously, I open up most new contracts and I zone out. My eyes cross, I pee a little, and I start dreaming of swaying meadow-grasses and frolicking ponies. Contracts are full of language the average human being cannot parse, cobbled together of Lovecraftian legalese that would drive most men mad. But you need to understand it. I’ve seen some squirrely contracts and heard tell of worse — contracts that if you sign them you’ll catch a whiff of brimstone before you realize your advance for that 15-novel fantasy series is a burlap sack of venomous cottonmouth snakes. Get an agent. Or hire a lawyer. Figure out what you’re signing.

4. Signing That Vicious Throat-Kick Of A Contract

Some writers are so eager to be read they’ll sign a bad contract even after they know how bad it is. “Check out these royalties! For every book I sell, I get one stick of that powdery shit-ass bubble gum you used to get in packs of baseball cards! If I sell 10,000 books, then for every book I sell they send a donkey to my house to cave in my chest with his crap-caked hooves! OH MY GOD I’M A WRITER SQUEE.” Stop bending over the nightstand, spreading your cheeks and asking someone to brandish a bramble-wound broomstick and jam it deep up your boot-hole. Don’t sign your work over to the Devil just for a taste of publication.

5. Repeat After Me: “People Die From Exposure”

If you don’t care about getting paid for your writing, ignore this. (And, in fact, ignore this whole list.) But if you do care about having a go at this writing thing as a proper career, do not write for exposure. Exposure cannot be measured, and you might as well write for any number of invisible things: the dreams of sleeping kittens, perhaps, or mystical unicorn turds. You should always be getting something measurable for your writing. Ideally, that “something” is money, but other rewards — tangible rewards! — do exist.

6. Cheap As Chips Of Lead Paint

“Cheap” isn’t a good thing. “Cheap” is toys made in China that exude radon. “Cheap” is a hot dog whose primary component is rat testicles. “Cheap” is a baggy of black tar heroin that’s been cut with pulverized possum bones and drain cleaner. Don’t value you work as “cheap.” You price yourself too low, you do harm to your future contracts and the contracts of other writers. You don’t have to paint yourself as a Lexus, but for fuck’s sake, you’re not a 1991 Geo Tracker with 100,000 miles and a dead hooker in the boot, either.

7. Didn’t I Just Say You Weren’t A Lexus?

Pricing yourself too high from the outset damages your credibility, too. It’s one thing if you’ve a proven track record and you’ve earned your pay rate, but if you slide an obscene number across the table, that person’s going to politely decline, quietly laugh at you, and never call you again. As Gandalf once said to a young William Shatner: “Don’t get cocky, kid.”

8. Writer: Beware

Scams wait like landmines and pit traps everywhere the writer turns, many seeking to exploit a writer’s desperate desire to be published. The Internet is a treasure trove of warning signs and signal flares, but you have to know where to look. (One place to start: Writer Beware.) If something smells like week-old cod in a dead man’s jockstrap, backpedal and turn to Google or social media. A little suspicion is a lot healthy.

9. Vanity Is A Sin, After All

Vanity publishing is not a scam — but it’s also not in a writer’s financial best interests. First, on a practical level, it’s largely outmoded and tends to be needlessly expensive. The Internet has democritized distribution and has opened many new channels for a writer to get material out there if that’s the way the writer wants to go. Second, it reeks of desperation and violates a core tenet of a professional writing career…

10. Failing To Remember “Money In, Not Money Out”

The writer does not pay but, rather, gets paid. Now, I recognize that self-publishing has changed this old nugget of wisdom a bit — you might, say, pay for an editor or a cover designer. Beyond that, however, the flow of money is always to the writer and never away from the writer. You don’t pay to get published. You don’t let someone else capitalize on your hard work and walk away with a paycheck while you still lick dust from ramen noodle flavor packets in a storm drain.

11. Not Following The Trail Of Financial Breadcrumbs

You need to track income and expenses as robustly as your creative writer’s brain can manage. I know, I know, every time you open up a spreadsheet it’s like someone is shooting holes in your brain with a pellet rifle — OW NUMBERS NOT WORDS WRITER NEED ICE CREAM. I’m just saying, you’re going to be a lot happier knowing where your money is coming in and going out.

12. Floating Lazily Along The Timestream

Track your time. Track your time. Let me say it again, in all caps: TRACK YOUR TIME. Knowing your time — and how much you earn for that time spent — helps a professional writer gain a clearer picture of his abilities as a writer and how those abilities can pay off in terms of hourly, monthly, and annual performance. After all, time is money. And money helps you buy liquor and e-books.

13. Spending Too Much On Liquor And E-Books

Hey, I get it. E-books are so light! So airy! So cheap! And liquor is so — well. It’s liquor. Let’s just go with so necessary and leave it at that? Prudent expenditure of penmonkey funds is essential!

14. Failing To Take Advantage Of Tax Deductions

As a paid writer, you can deduct a wealth of useful things — pens, software, computers. I deducted a goddamn coffee maker because, hey, it’s an office expense. Money you spend in pursuit of your career is not only something to track, but something that should be seen through the “potential tax deduction” lens. For the record, that also means you may want to hire an accountant or tax prep person.

15. You Do Know You Have To Pay Taxes Quarterly, Right?

You do. You really do. Otherwise, you’ll get nut-kicked and teat-slapped by penalties. True story.

16. Ditching The Day Job Before It’s Time

There comes a point when many pro writers think that it’s time to transition from “part-time penmonkey” to “full-time inkslinger,” but do not be hasty. Have savings built up. Rock a budget. Get a cushion going. Stock up the liquor cabinet. Know when the air is clear and it’s safe to step out of your rocketship into this brand new atmosphere. If you do start the ball rolling where you plan to ditch the day-job, consider segueing into a part time job first. Offers an adjustment period.

17. Staying In The Day Job Well Past Its Due

Staying too long at your day job can be just as toxic. Writers are surfers and must know how to take advantage of the right wave — miss it, and the wave passes you by and cascades toward shore. Working a dead-end day-job takes crucial time away from the writing life. You know it’s time because you reach the conclusion, “If I didn’t have this 40-hour-a-week job hanging like a colostomy bag around my hip, I could be earning out with my wordsmithy. And I’d also not have poop in a bag, which is pretty gross.”

18. Self-Publishing When You Should’ve Gone Traditional

Self-publishing is not a magical panacea, nor is it a treasure chest of gold doubloons automagically dumped over your head. Self-publishing strategically and intelligently can provide a significant portion of your writerly gold hoard, yes. To DIY smartly, you need to understand more than just how to upload your book to the Lords of Kindle and have those robots distribute it to the Kindlemaschine masses. Self-publish poorly or choose that path when a better path is available and you give up opportunity. And by “opportunity” I mean, “hard cash, motherfucker.” Kapow, kaching, coo-coo-ka-choo. I dunno. Shut up.

19. Going Traditional When You Should’ve Self-Published

A pro-writer’s life is a tightrope walk and on that side are lions and on that side are bears and you tippy-toe your way between them best as you can. So here the opposite is true of that last thing I just said: choosing to traditionally publish when you’ve got a great possibility for a successful self-published book may indeed be throwing your time and energy into a dank, dark hole — like, say, a golem’s vagina. Yes, all golems have vaginas. And yes, my next self-published book will be either a Dan Brown homage or an epic fantasy novel, but either way, that sonofabitch will be titled, THE GOLEM’S VAGINA. Get on board or get out of the way, because that train is leaving the station. What were we talking about? Ah. Right. Some books suit the self-publishing realm — they fit like a hand in a soft glove. Which books? That’s a post for another time.

20. Negotiation Tactics Of A Sleepy Koala

Sometimes, you have to negotiate. Royalties, advances, rock star riders (“I need seven Junior Mints in a porcelain dish and those Junior Mints must first be suckled gently by Nicholas Sparks and — and — if the chocolate is in any way melted, I get to Taser the aforementioned Mister Sparks in his smiling, choco-smeared mouth”), whatever. And there you are, clinging to your tree, snoozing against the hard bark. If you don’t want to negotiate, once again: find an agent. This is what they do and what they’re good at.

21. Repeat After Me: “Budget. Surplus. Budget. Surplus.”

Unless you’re part of a pre-existing corporate ecosystem, writers are not paid in a steady, measured financial stream. You don’t get a check every week. Your money comes erratically, like random unexpected orgasms separated by long and listless lulls of joyless wondering. That means two things: first, you need to budget. You can’t get your money and blow it all on donkey porn and video games. You’re going to need food at some point. Second, you need to build up a surplus. Line your coffers with pillowy money just in case you need to take a fall. Life is not kind. You’ll be following along your budget with blissful ignorance, and then a jet engine will fall out of the sky onto your car. UH OH SPAGHETTIOS.

22. Do You Really Need That Helper Monkey?

You don’t need a whole lot as a writer. You need a computer (yes, as a professional writer, you do; you can wing it with a notebook and a pen all you like but there will come a time when someone will be like, “Oh, e-mail that to me, motherfucker,” and the best you can do is wad up the paper and throw it at them), you need some kind of word processing software, you need Internet access, whatever. But some writers spend into a big and needless toolbox — expensive computer, huge monitor, a costly software suite, an 8-ball of coke, a robot built around Hemingway’s brain, fingerless typing gloves lined with dodo feathers, and so forth. I’m not saying you can’t buy these things at some point; but you damn sure don’t start out your writing career by tossing yourself into a financial oubliette. Fuck debt.

23. Your Body Needn’t Be A Temple, But Don’t Treat It Like The Bathroom Floor At A New Jersey Arby’s, Am I Right?

Keep healthy, and even better, get health insurance. No, no, I know, health insurance is expensive. And many healthcare providers will work so hard to wriggle out of covering certain things you’d think they have collapsible bones and slime-slick skin that sloughs off any time you grab for them. Do your research. Budget for the cost. What’s expensive now pales in comparison to what you’ll pay without it. “Oh, I have a cold? And to procure this one bottle of Amoxycillin I have to bring you the still-screaming head of the Medusa?”

24. Letting Financial Stress Get A Choke Hold On Your Wordsmithy

Stress — and I don’t mean that good clean motivational stress, I mean the “I can smell my hair burning” stress — does not do a writer well. Sometimes, so-called “writer’s block” is just stress getting to a writer. And one of the greatest sources of stress for the average everyday penmonkey is financial stress. From this, you must insulate yourself. Sometimes protecting yourself means being smart and not fucking up — sometimes it’s just a Zen thing and it means shutting the noise out and forming a plan and realizing that as long as it’s not going to kill you then you just need to breathe and move past it. If stress stops you from writing and you need writing to get past the stress — well. You see how that’s a sticky wicket, don’t you? What the fuck is a sticky wicket, anyway? I picture some kind of giant insect exuding something that looks like strawberry jam from all its exoskeletonic joints. It hugs you and it just won’t let go. Then it injects an ovipositor into your colon and plants its larvae and a healthy dose of toxoplasmosis!

25. Writing And Publishing With Zero Strategy

You need a strategy. Not just a budget, but a full-bore plan for your penmonkey future. You know that bullshit question they ask at interviews, “Where do you see yourself in 10 years?” It’s not bullshit. You should have an idea, a real idea, of what you’re planning on doing year-after-year. It’ll help you do more than tread water, which is what many professional writers end up doing (or worse, they end up sinking down, their screams lost in a flurry of bubbles). Perhaps the best present a writer can get himself is a strategy for her career going forward. Well, that and a pony. Because ponies make everybody happy.

* * *

Want another booze-soaked, profanity-laden shotgun blast of dubious writing advice?

Try: CONFESSIONS OF A FREELANCE PENMONKEY

$4.99 at Amazon (US), Amazon (UK), B&N, PDF

Or its sequel: REVENGE OF THE PENMONKEY

$2.99 at Amazon (US), Amazon (UK), B&N, PDF

And: 250 THINGS YOU SHOULD KNOW ABOUT WRITING

$0.99 at Amazon (US), Amazon (UK), B&N, PDF

Or the newest: 500 WAYS TO BE A BETTER WRITER

$2.99 at Amazon (US), Amazon (UK), B&N, PDF