Chuck Wendig: Terribleminds

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The Wendigo Configuration: Eat The Sandwich, Join The Cult

I should rewind.

Last week I said, “Hey, you should eat this sandwich.”

And many of you did. Between Twitter and Facebook I stopped counting at 50 attempts by folks to make and enjoy the sandwich, and countable on one hand were those who didn’t actually like it. Those who did like it have joined me at my new cult compound, where we eat the holy sandwich — now dubbed THE WENDIGO, by the way — and we play cornhole (tee-hee) and sing camp songs and go canoeing and also sacrifice the unrighteous to the Antediluvian Sandwich Gods that live underneath the compound and who have been recently awakened by the glory of so many Sanctified Sandwich Eaters having been summoned by the tasty, tasty Wendigo. Or something. I ate some more yard mushrooms so a lot of this might not be real?

WHATEVER.

Again, to remind you, the now-official Wendigo Sandwich is this:

The Wendigo

Bacon

Peanut butter (crunchy or smooth, but not sweetened, and not too goopy-oily)

Mayonnaise (Duke’s is king, don’t @ me)

Pickles (sweet or dill, your call).

Put it on the bread of your choice (I like sourdough).

BUT OF COURSE, a cult is nothing without its DELICIOUS SCHISMS and SCRUMPTIOUS HERESIES, and in this cult, we welcome such deviations, because we are a cult of deviants. And so, I offer the following Wendigo Configurations, and please feel free to make and try your own, popping them into the comments below. (Sidenote: The Wendigo Configurations is my favorite Robert Ludlum thriller and also the best Mumford & Sons album.)

The Vegandigo

The sandwich is close to being vegan as-is —

Pickles? Easy vegan.

Mayo? Not vegan, but use vegan mayo (Just Mayo).

Peanut butter? Easy vegan.

Bread? I say try it with Dave’s Killer White Bread.

And bacon is already vegan, so there you go.

*receives note*

Apparently bacon is not vegan? AGREE TO DISAGREE.

But okay fine, use tempeh bacon or, for bonus XP, try shiitake bacon.

The When Duck Go

Not a fan of pork?

The cult has you covered.

Use duck bacon.

Because duck bacon is fucking nomworthy, y’all.

I use D’Artagnan brand when I’m not near a fancy farmer’s market.

The Boot-Up-Your-Back-Endigo

This is the sandwich, only, spicy.

How you make it spicy is up to you, but here’s my preferred way to kick it the fuck up and make it perform excellent BDSM with your mouth:

Mayo, same. Bread, same. Bacon, same.

Peanut butter? Okay, spicy peanut butters do exist, but you’re gonna just go ahead and make your own — take a couple tablespoons of peanut butter and whisk into it a teaspoon of chili oil and a teaspoon of gochujang. Whisk that shit together.

Feel free to up the spice quantity for, well, a spicier peanut sauce.

Then, the pickles.

Wickles pickles.

Trust me on this one.

The Spamdigo

Replace bacon with Spam. Make the Spam extra crispy, which I did not do at first, as you can see here in this photo:

Which means yeah, you gotta fry that business. Thin slice. Fry till crisp.

And don’t bring your SPAM SHAME to me — Spam is delicious, and your noxious nose-pinching when I talk about it is classist and you should be ashamed. Not to say you need to like it! But if you’re all elite about it, yeah, you can stow that. Spam is great when fried.

The Spicy Spamdigo

Same thing as above, but dip it in gochujang as you eat it.

Just do it.

The Scalzwendigo

Ditch the bread, stick it all in a burrito, instead.

The Blendigo

Take all of it and put it in a high-test blender and make a smoothie okay ha ha ha Jesus Christ don’t do this this might be a bridge too far even for me.

The Drunken Wendigo: Cocktail Edition

Can we make a cocktail out of this thing? Probably not, but by golly, let’s try.

For bread, we want rye whiskey.

For peanut butter, we shall infuse the rye with peanuts. Let’s go with honey roasted peanuts, for the sweetness. You can also make them yourself, by the way. Then take a cup of them and put them in, I dunno, eight ounces of rye. Or sixteen? I dunno, whatever, we’re making this up as we go and you’re not going to do it anyway. Let it sit for as long as you can muster, maybe 24 hours, then strain a couple times (cheesecloth is your pal).

So, let’s go with 2 oz of whiskey? Maybe 1.5?

For mayo, we’ll do an egg white and lemon juice. (The logic being, mayo is an aioli, and your basic aioli contains egg and lemon.)

For pickles…

*deep breath*

Well, okay, if we’re being authentic, you probably want a shot of pickle juice in there. And pickle juice cocktails are actually a thing, soooo. I’d keep the quantity of it low — a half-ounce, maybe. I’ve had pickling juice in a martini and it was way too intense. If you wanna go with just vinegar, instead, you could use apple cider vinegar or aged balsamic vinegar for its sweetness.

You’re basically making a weird whiskey sour.

My guess is you’d put all this shit in a shaker — 1.5 oz of your peanut-infused whiskey, a half ounce of pickle juice or vinegar, the white from one egg, half ounce of lemon juice, and if you didn’t use honey-roasted peanuts in the whiskey then add a bit of sweetness (in the form of honey or maple syrup). Shake shake shake, Senora, shake it all the time. With ice. When cold, pour into a glass. Then you… drink it? I guess?

This started as a joke but it could maybe work…

Testing is required, I think.

Your Turn, Cultist

Got a variant on The Wendigo? Pop it in the comments below. Note that for it to be a proper variant it must still ultimately look like the sandwich — you can’t say, “My variant is tuna, ketchup, Havarti cheese, and bees,” because that’s a whole different sandwich. You’re looking to take one, maybe two of the ingredients, and tweak them by a degree or two — so it resembles the original without being the original.

GET TO WORK, MY CULINARY CULTISTS

Macro Monday Is Wandering Widely

That photo is of a dandelion gone to seed after a light rain. Gives me the vibe of a UFO coming down though — lights and beams and abduction. That also might be the weird mushrooms in the yard I ate? They just looked so tantalizing!

MISTER STARK I DON’T FEEL SO GOOD

Anyway.

Not much going on here except I am eyeballs-deep into a copy-edit of WANDERERS, a book that will soon have cover copy I can share and also a cover I can share — right now I kinda pitch it as “What if Stephen King and Michael Crichton wrote an epic-length Black Mirror episode?” but that’s not quite right. And saying it’s The Stand meets Station Eleven isn’t quite right either. It’s a little bit The Passage? I dunno. It’s big. It’s sprawly. It’s scary. It has a lot of surprises.

And coming soon too: a cover and copy reveal for Vultures, the sixth (and final, holy shit) Miriam Black novel. That cover I have, and it’s one of the greatest covers I have of all my books — it pops. Adam Doyle knocked it out of the park. Cover release, I think, next week.

Also next week?

I’m at Phoenix Comicfest! I don’t think the schedule there is firmed up, so I’ll share mine next Monday. But be advised that, even if you’re not attending the show, you can attend ELEVENGEDDON, which is a huuuuuuge author event at the Poisoned Pen bookstore. Takes place next Wednesday, 7pm, and contains the following authors (and more):

Myke Cole

Emily Devenport

Cory Doctorow

Jason Fry

Aaron Mahnke

Sylvain Neuvel

K. Arsenault Rivera

John Scalzi

Victoria (V.E.) Schwab

Scott Sigler

Charles Soule

Chuck Wendig

Sam Sykes

That’s a lotta damn talent in one room. I only hope I don’t bring the quality down.

Details here.

Beyond that? The copy-edit calls, all y’all.

HAVE A GOOD WEEK, FRANDOS.

Flash Fiction Challenge: Real Estate

Real estate is fascinating. The buying and selling of houses. The buying and selling of homes — not just a place you rest your head, but for some, your heart. And then there’s the potentially criminal aspect. Or the callous capitalist aspect.

And then if you contextualize it across genres — real estate horror, real estate sci-fi, real estate in fantasy, what the hell does that look like?

I dunno. You tell me.

Your job this week is to write about real estate.

In some way.

In some fashion.

Make this strange topic interesting in whatever context you find interesting.

Length: ~1000 words.

Due by: Friday, May 18th, noon EST

Post the story at your online space.

Drop a link to said story in the comments.

Stacey Filak: Five Things I Learned Writing The Queen Underneath

Yigris is a city divided by more than just ideals. Above, ruled by a patriarchal and controlling society has long relied on the matriarchal Under, home of thieves, whores, and assassins for more than just financial gain. When the rulers of Above and Under are both murdered on the same day, their heirs apparent must work together to save their country and themselves. 

Gemma, the new Queen of Under, faces loss, betrayal, grief and a transformation into the queen she must be. Tollan, the young King of Above has an even more personal crisis. He’s fallen in love with Elam, a young man trained as a sex-priest in Under, while his city burns and a war threatens to consume them all.  And if that wasn’t enough, his mother, a pirate queen who abandoned him years before, has just sailed into port. 

My instincts are crap.

The first two manuscripts that I wrote when I finally got “serious” about writing, I went with my gut. Every character, every interaction, every setting, every bit of those books was created entirely by instinct. And then, I did the thing and sent the book out to agents and crossed my fingers and prayed to every god that would have me. And invariably, the response I got was “The writing is great, but the story is pretty basic. I’ve read this before, and it’s not what I’m looking for on my list.” So when I started writing TQU, I made a conscious effort to go against my gut. I pushed aside my ingrained tendencies and inserted a hefty helping of the exact opposite of my gut instinct. It wasn’t just my heroine that got a makeover. The heroes became men who had feelings, who learned to express them, and weren’t afraid to appear soft. They even cry, on occasion. If I was leaning towards using a trope, I turned it on its head. My whore-with-a-heart-of-gold is a man and a priest. My sexy heroine is a plus-sized woman who isn’t ashamed of her body or speaking her mind. And the prince is neither equipped to become King, nor is he a man seeking a damsel in distress. I chose to embrace the opposite of my instincts, and in doing so, I created something different. Something new. In choosing to approach the book in this manner, I was forced to face my own ingrained culpability in the systemic -isms that perpetuate in our society. I was forced to examine why I felt compelled to write a certain scene or a certain character, and what life would be like in a society where things don’t look the same as they do in our world. And though the exercise sometimes chaffed against my usual mindset, it opened my eyes to limitless possibilities, and I hope that Yigris is better for it.

Backup, Backup, Backup!

When I was 65,000 words or so into the first draft of TQU, my laptop crashed. I was writing in Scrivener at the time and I was unaware of the incompatibility of Scrivener to with Google Drive. So, while I thought I’d been backing up effectively, when I logged back onto my traitorous laptop, I learned different. The manuscript was gone. 100% erased from my hard drive, garbled nonsense in my Google Drive. And suddenly, like the revelations of a hundred prophets, I knew that if I’d finished that book, it’d be published, and all my dreams would come true.

I wasn’t a very pleasant person, that day. I was basically a one-woman soap opera, running through the entire range of human emotion all at once. If I’d had super-powers that day, I expect it would be my Super Villain origin story. So obviously, I panicked. I contacted every person I knew that had ever touched a computer and finally, a friend of mine said that I should call Google directly. After about 12 hours, several shots of liquor to calm my nerves, and the assistance of an incredibly understanding guy who worked at Google named Hutch, he was able to help me access a plain text, unformatted version of the manuscript. He emailed the file to me and told me to print right away, because he couldn’t guarantee that the manuscript wouldn’t disappear entirely. I printed out the 200+ pages and sobbed like a baby. Hutch had saved my future bestseller.

I spent a month retyping and reformatting the manuscript, and for obvious reasons, I started using Dropbox. (I also stopped using Scrivener because I had nightmares about it for a while. One day, I’ll be brave enough to give it another try.) In the end, those prophetic panicked thoughts were right. This was the book I would sell and debut with. It was the book of my dreams. And I don’t think it is an exaggeration to say that had I truly lost that manuscript, I don’t know if I could have done it again. It might be that Hutch saved my writing career.

Writing isn’t about how you write, it’s about what you write.

When I first started writing TQU, I was a stay-at-home mom, with three of my four kids in school full-time. I had oodles of hours to write. Sometimes whole days, spread out before me like a picnic blanket, waiting for me to dig in. And I was one of those writers who believed, down to my bones, that I would only be able to do the publishing thing if I forced myself to write. Every. Single. Day.

By the time I had finished a first draft and a couple rounds of revisions, my youngest was in school. I had sent it out into the interwebs to hopefully snag an agent, and it was time for me to get back into the world of the employed. So I went back to work. At first, I worked part-time, and I signed with my agent about 6 months after going back at work.

I hadn’t written a useable word in six months.

Then we revised and sent it out on submission and waited, as you do. For me, it was about a year before the whisper of an offer came through. Then another several months doing an R&R, and finally, after nearly 18 months, an offer. I still hadn’t written a damn thing.

And there I was, having just accepted a full-time promotion and having sold my debut novel (yay!) and I started to think, ‘Maybe I’ve only got this one book in me.’

After innumerable rounds of revisions, when the stress of ‘will it sell or will it die?’ had disappeared, I finally began to chip away at a new idea. And you know what?

I wrote another book. Sometimes I wrote for eighteen hours on both Saturday and Sunday, every weekend for a month. And sometimes I didn’t even open the document for four weeks. But eventually, it became a book shaped thing, and I realized that I didn’t have to write every single day to be a writer. I have to write when the ideas won’t simmer anymore and come to a boil. I have to write when I’m able to devote my thought processes to the project at hand, and not the one that hasn’t sold, or the one that I need to revise. I have to write when my job or my kids or my yard work or any of the other responsibilities I have aren’t dragging at my thoughts. Sometimes that happens every day, and sometimes it doesn’t happen for a month, but the fact is, just because my life gets in the way sometimes does not mean that I’m not a writer. If book shaped things eventually come out of my brain, then I am, by definition, a writer.

Pick well the hills you choose to die on.

Just like any baby writer, I had no idea the level of revisions that would need to be tackled before my book would ever see the light of day. Despite being told, time and time again, that I’d have to revise until I couldn’t stand the sight of my own manuscript, I just wasn’t quite prepared for professional revisions. And just like all writers, there were plots, scenes and characters that ended up laying on the revision floor – plots scenes and characters that I loved — elements of the story that I thought were load bearing walls. But there was one thing that, for me, wasn’t up for discussion. It was a minor part of the story. Not even a support wall. But it was an element that I had included for the girl I once was, who had never read that type of scene when she was young. A scene that I needed to exist but had never encountered. And my editor didn’t think it belonged. It wasn’t necessarily a YA theme, and I understood that. But I stood on top of that hill, sword (or pen) in hand, and chose not to budge. It was a risk, since I had no reputation or backlist to support my demands. I argued my case, and explained my reasons, and in the end, my editor came to understand my reasoning. When readers hit that scene, they might shrug and wonder what it’s doing in a YA book, or they might read it and know someone that it has happened to, and understand, just a little. And someday, those young women may be older women who experience something similar, and I want them to know that it can happen to anyone – even heroines – and that it can be overcome. It would have been easy to prune that storyline from the novel, but for me, it was a hill worth dying on. It wasn’t a story I wanted to tell without it.

This isn’t your mother’s YA.

Which leads me to my final point. We live in a world where teen activists are leading the charge for common sense gun control. We live in an America where TEEN VOGUE is doing some of the most subversive and hard-hitting journalism in the nation. We live in a society where young people aren’t protected from the outside world – it’s projected straight into their brain, twenty-four hours a day — via the internet, social media, and traditional media. There has never been a more difficult time to be a teenager, in my opinion.

And like most people my age, my first instinct was to call TQU an adult novel. Despite the fact that many of the characters were just figuring out their place in the world – a clear element in YA – my gut argued otherwise. My instincts said that the nature of the story — the sexual content, the violence, the societal messages – were too dark, and too mature for a YA novel. But as I’ve already stated above, my instincts are garbage. My agent said it was YA. My editor said it was YA. Even my kids said it was YA.

And then I thought back to the books I was reading when I was a “young adult.” Books like ARE YOU THERE, GOD? IT’S ME, MARGARET and THE OUTSIDERS. Books that my mom had thought were a little too mature for me. And then, when I got sneakier, I was reading THE THORN BIRDS and FLOWERS IN THE ATTIC, books that probably were to mature for me. So, here’s the thing. Young adults have always read the controversial, the dark, and the stories that push the envelope. From TO KILL A MOCKINGBIRD to THE KITE RUNNER, SPEAK to THE HANDMAID’S TALE, YA has always been on the edge of what’s “allowed.” Today, we are seeing some of the most progressive leaps in media happening in Young Adult publishing – books like DEAR MARTIN and THE HATE YOU GIVE, THE ART OF STARVING and THE BELLES. Add to that the fact that today’s young people are vastly more informed, vastly more active in the world, and vastly more affected by the world at large, and you begin to see that the teenagers of today can handle things that I couldn’t have dreamed of at their age. Unfortunately, they’ve already been forced to.

When I first finished writing TQU, my gut reaction was, “I don’t want this to just be a YA novel.” But like I said, my instincts are crap, and the more I learn about the teens of today, the more I want to shout, “Hell, yes. This is a YA novel.” I can only hope that I’ve written something to inspire, encourage, or entertain the teenaged superheroes in our midst, because we’ve left them to do the heavy lifting.

* * *

Stacey Filak was born in a small town in Michigan, where she dreamed of hero’s quests, epic battles, and publishing a book. At least a couple of things have come true. She lives in Kalamazoo, Michigan, with her husband and four children, and a menagerie of pop-culture named pets. She manages a veterinary clinic as her day job and aspires to someday write something that means as much to someone else as her childhood favorites mean to her. THE QUEEN UNDERNEATH is her first book. 

Stacey Filak: Website

The Queen Underneath: Indiebound | Amazon | B&N

K.R. Richardson: Five Things I Learned Writing Blood Orbit

The planet is beautiful; the crime is gruesome.

A mass murder in an ethnic ghetto sparks racial and political tensions that could lead to genocide or civil war on the corporate-controlled planet Gattis. Eric Matheson, an idealistic rookie cop trying to break from his powerful family, is plunged into the investigation in his first weeks on the job in the planetary capital, Angra Dastrelas. A newcomer to the planet, Matheson is unaware of the danger he’s courting when he’s promoted in the field to assist the controversial Chief Investigating Forensic Officer, Inspector J. P. Dillal, the planet’s first cybernetically enhanced investigator. Coming from a despised ethnic underclass, the brilliant and secretive Dillal seems determined to unravel the crime regardless of the consequences. The deeper they dig, the more dangerous the investigation becomes. But in a system where the cops enforce corporate will, instead of the law, the solution could expose Gattis’s most shocking secrets and cost thousands of lives—including Matheson’s and Dillal’s.

Suspense is killing me.

Although it is, at heart, a police procedural, the usual “slow burn” school of suspense is a little too slow for many cross-genre readers. Pacing and world-building can work against each other, since both mystery and science fiction stories require information be shared with the reader in order to “play fair,” keep the reader informed of the essential facts, and build the plot/character tension that propels the story. Information insertion, background “color,” and world context also have to be present, but can really slow things down if they’re lying about in bloody great chunks. It’s a hell of a juggling act; editors have a desire for everything to be clear, but over clarifying undermines suspense and speed, and damned if I didn’t realize how much of that I’d gotten into the habit of doing.

Initially I found it easier to throw all the info into the first draft and then slash mercilessly in the second draft. And the third draft. And the editorial revision. And the copyedit. But I’m finding a more minimal approach better with the next book in the series, writing smaller and adding only where I have to. Whittle each sentence and paragraph as small and tight as possible. Cut every word that doesn’t lift a ton of concept or descriptive work. Eliminate every bridge, set-up, and explanation that can be inferred, suggested, or taken for granted, so you can get to the good parts faster. It’s also more fun to torture the characters, as well as the readers, with minimum information and a lot of uncertainty, which adds to the suspense.

The better your world building, the less it looks like world building.

I got an early review that was critical of the “minimal” world building in Blood Orbit. That was a gleeful moment. The world building is intended to sneak up on the reader and encourage them to see reflections of the real world, so I’m fucking chuffed. But it’s still a beast of a thing to build a whole world and it’s so tempting to put it all on display. Don’t. You don’t even have to know everything about the world you’re writing at the beginning, so long as you understand its essential questions: what’s valuable; who controls it, how, and where does it come from; what about sewage and unpleasant tasks; how does the society deal with all this; what are the wacky things about the world and its history; what is the dominant society’s working premise of the basic nature of humanity (or whatever lifeform it is). Like character, the world you start well will reveal itself over time as you write; yet most of it is the body of an iceberg—90% of it hidden and just waiting for a chance to rip open the Titanic and kill everybody on board (too bad about the artist-fella.) Vary the revelation of your world by breaking it up and scattering it around. Give the obvious out in lots of tiny pieces, like the clear, cold night at sea with the terrible unseen beneath the surface: as character context, implication, demonstration, voice, social hierarchy, food… And only occasional Titanic-sinking.

Politics makes strange (fictional) bedfellows.

Politics and social commentary. Yup. Went there. People who fall in… whatever won’t always have the same ideas about the world, but they can still fuck each other over, no matter how good they are in bed. I took a certain glee in making characters who started out with one set of ideas about other each other and ended up with a different one. It changed the story track I’d originally imagined, and the first redraft was a bugger as a result, but it was worth it. The actual sex scene ended up in the editing bin, even though how they did the horizontal tango was as important as the fact that they did. But I didn’t have to show it to get to the gist—sometimes tell is better than show—especially when you can let the hedging and embarrassing silences do the talking. Putting the political in place of the personal surprised the hell out of me and made the story much more interesting, but it was a tricky bit of revising to hit the sweet spot (hah!) between character motion and mechanical porn.

Changing genres is hard (or not)

A lot of my previous work was fantasy, but the story and the subtext of Blood Orbit were better served with a technological world and the reference base of current reality and human history. So change had to be made. There’s a lot of weight in an established career and byline: you have a reader base, they know and like (and buy) what you write, you have a reputation with reviewers and your part of the publishing world. On the other hand: your reader base has certain expectations, reviewers and other readers have preconceived notions about what you write, and you’re never going to make everyone happy anyhow (get used to it.)

In my case, I chose SF and a pseudonym. I think of it as testing a new product-line. It is a little risky, because I may not reach the additional, new audience I want, and I may lose some of my established reader base. But a clear differentiation between the current work and my previous work has to be made, so the book can find its own audience, and be measured on its own merits. This won’t always be the case for every writer, and it may cease to be the case for me, but right now, it’s the best choice for this book. It wasn’t an easy decision. My agent and I went round it for a long time, weighed the advantages and disadvantages and how “secret” the pseudonym should be and settled on “not too much”—I’m not J. K. Rowling, after all. Readers who already follow my earlier work shouldn’t have difficulty finding the new one if they are interested, and readers who find the book without knowing its connection can like or dislike it for what it is, rather than for what it isn’t.

It’s easy to take success for granted.

I had assumed that a decent degree of success and a long-running series assured my new project would also meet with approval and success. Initially it didn’t. But not because the new book is bad—it’s fucking brilliant if you ask me. My measure of “success” was faulty. I thought of it in terms of money and numbers of units sold, and the amount of those that met my needs. I assumed that and my skill were sufficient and would allow my success to continue because… well. Because.

So, for a while, I looked on the effort as a failure until the book finally found a publisher at its eleventh hour. But success is not in the publication, or the potential sales, or the viability of a long-term series. Success is that I love the end result of the work: this difficult, complex, troublesome, wicked-cool book. It’s not perfect—but it’s pretty damned good and better than anything I’ve done before. I’m not going to lie and say I wouldn’t like to have a pile of money, fans, and the award-night adulation of my peers, but they aren’t necessarily the only way to measure “success.”

* * *

K. R. Richardson is the pseudonym of a bestselling Washington-based writer and editor of Science Fiction, Crime, Mystery, and Fantasy. A former journalist with publications on topics from technology, software, and security, to history, health, and precious metals, Richardson is also a lifelong fan of crime and mystery fiction, and films noir. When not writing or researching, the author may be found loafing about with dogs, riding motorcycles, shooting, or dabbling with paper automata. Learn more at: www.gattisfiles.com

K.R. Richardson: Website

Blood Orbit: Indiebound | Amazon | B&N | BAM

Alex Segura: The Challenge Of Paying It Forward

Ladies and gents: the inimitable Alex Segura. And I say he’s inimitable because I’ve tried very hard to be him, but he keeps evading capture. If you see him, bring him to me.

* * *

The 24-hour news cycle.

The shrinking media landscape.

Those darn millennials.

Social media, amirite?

We’ve heard every reason possible for why it’s hard to get any traction for your book – people read less (not true), it’s a conspiracy (rarely, if ever, true), my publisher screwed up (sometimes, but too easy a default setting). The time right before your book launch is fraught with stress, anxiety and anticipation. You’ve put in the hard work, written a book and seen it through every iteration — from nasty first draft to pretty polished oh-my-god-I-cannot-read-this-again final manuscript. You’ve written your guest blogs (yuk yuk), done your interviews, booked events and begged and pleaded with authors you admire to read and blurb your book. It’s the calm before the storm, and damn wouldn’t you just kill for something to do to distract you from the looming launch of Your Very Important Work?

Here’s an idea: plug another writer’s work.

“Huh-what? Why would I do that? This is my time, Alex. MINE.”

I get it, I do. If you’re anything like me, the weeks before launch are loaded with lots of follow-up emails, unhealthy Google searches and nail-biting. This time is all about Your Book and How It Lands. It’s an offshoot of a bigger Please Love Me feeling all authors share to varying degrees. We work hard and want our work to be appreciated and gushed over. It’s kind of why we do it. I just went through it with my new crime novel, Blackout, which comes out…ahem…today!

But here’s the thing: you’re not alone, writer pal. Writing itself is a lonely crusade – done in solitary spaces and in the dark, winding labyrinth that is our own whacked out headspace. If you’re a novelist, you probably don’t even share what you’re working on until the first draft is done – an arduous, drawn-out process that could take months or years. And now, as you peek out from your little blanket fort, the laptop closed and file sent off to the publishing gods, you wonder – what’s out there? How can I get people to read this damned thing? Hello? Is this thing on?

The sad reality is, there’s no magic bullet. There isn’t a single, definitive thing that will ensure your work gets in front of readers beyond, well, the work itself. Make it good. Make it sing. Labor over it. Write it. Rewrite it. Read it aloud. Edit it. Cut from it. Send it to people you trust not to BS you and do it all over again. Keep doing that until the finished product is something you’d read and enjoy, then do it all over again. That’s the stuff you can control. The rest? Like “building your brand,” “marketing” or “going viral”? That’s all out of your control. Now, you can and should do the things put in front of you – interviews, blog posts, events, you get it. Do it all. But do it with the knowledge that if your book does resonate – if it does catch fire – it’s not because you did 100 blog posts or sent out 1m tweets. It’s because the book is good, people are liking it and spreading the word. What matters is the work.

Which brings me back to this moment. You’re feeling stressed. You’re wringing your hands. You’re waiting and waiting for this damn book to come out already. What are you supposed to do?

Promote another writer.

Talk about the book your reading now. Talk about an author friend who has a new book coming out. Share the cover of a book you got in the mail. Let people know about the books you love. All (good) writers are avid readers, too, and that’s a wonderful, warm and welcoming community – embrace it. It’s a surefire way to clear your head and get your mind off the stuff you have very little control over.

Case in point: every few weeks, I send out a tweet reminding people that Amazon and Goodreads reviews matter. They do. They help improve book visibility and help authors get eyeballs on their books. I don’t link to my books. I don’t demand that people say nice things about books they review. I just ask that people talk about books more. Share what you’re experiencing and reading. Spread the word. Let an author know that something they wrote resonated with you. I’m not pointing to this tweet as a great example of anything, it’s just a little something I like to do that helps remind folks that there are people behind the books they read, and those people would like to write more books for more people to read.

Kind of like you, huh?

So when the stress of working on your own stuff is eating your insides, step back and think about the stuff that made you want to write your own work in the first place. Think of the last book that made you sit up and take notice. List some of the authors you’re eager to see more from. Cruise your bookshelf and see what the DNA of your current book looks like. Then talk about it and spread the word. It’s the least you could do.

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Alex Segura is a novelist and comic book writer. His latest installment in the Pete Fernandez Miami Mystery series, Blackout, is out today from Polis Books.