Posts Tagged ‘advice’
I keep noodling on the idea of how you earn — not build, necessarily, but earn — your audience as a creative type. I’m not sure I have all (or any of) the answers, but here’s a good shot at it. Note that this list isn’t meant to be a bunch of checkboxes — you don’t need to do all of these (or even any of them, beyond the first). It’s just meant to offer thoughts and options.
Shit, long before you start banging out an outline or a treatment, long before you start barfing up ink on the page or the screen, you sit and… let the story tumble around your head. Characters. Plot. Odd ideas that don’t fit together (yet). Metaphors that live in the space between sizzling spark plug synapses. The storyteller’s internal psychic life is the life is a little kid, right?
A good story traps us in the moment and compels us by its incompleteness. The equation then becomes X + 5 = 9, and we are driven to solve for X. It is the X that haunts us. It is the emptiness of that variable we hope to fill. Like with the Matrix, we are driven by the question.
Media companies will rise and fall. Technologies come and go. The story remains constant. More to the point, our need for stories remain constant. Storytellers and writers aren’t going anywhere. They may need to bend with the wind. They may need to find new ways to thrive. But they — we — will always have a place. The audience will be there. We just have to find them.
Let’s get this out of the way, now — this, like many/most of my other lists, could easily be called “25 Things I Think About Transmedia.” It does not attempt to purport concrete truths but rather, the things I believe about the subject at hand.
