Whither Thou Woozit Whatsit, Book Promo?

I’m in Chicago. Er, probably.

Unless my plane crashed, in which case, I’m dead.

Haunting one of you.

YOU KNOW WHICH ONE.

Meantime, I figure I’ll ask this question, generate some talky-talky:

Book promotion.

What works for you? As a reader? As a writer?

What totally fails as a book promo tactic?

First person to say, “Buying 100+ positive reviews” gets a pony.

And that pony will kick you in the jaw!